What can businesses do to reassure customers as the R rate rises?

The Coronavirus pandemic shows no sign of slowing down, with the UK R rate rising in many regions throughout the country.

What can businesses do to reassure customers as the R rate rises?

The Coronavirus pandemic shows no sign of slowing down, with the UK R rate rising in many regions throughout the country. 

It’s clear that this rise is particularly due to the reopening of the shops and businesses, which was implemented in June.   

As consumers face tough choices, so do companies that need to keep their businesses afloat during these challenging times. 

For any business leaders who are facing dwindling footfalls and plummeting profits, here are some practical ways to reassure your customers that your premise is safe for them to visit. 

Advertise your cleaning policy

Cleanliness is a vital focus for many consumers, so they’re looking to visit establishments that have stringent cleaning policies in place. Share details of your firm’s cleaning strategy with your customers, using clear signage in your workplace, as well as social media content and blog posts. If your team isn’t large enough to vigorously clean your premises, then consider working with an experienced cleaning team like Ideal Cleaning. The firm is supporting a wide range of businesses through the pandemic and helping them to keep their workplace clean and safe for staff and customers. You can find out more about their services by clicking here 

Use signage to inform customers of policies

As well as advertising your cleaning your policy, it would help if you also used clear signage to keep your customers informed about what they need to do when visiting your premises. Visual images will make more of an impact than written content, so use pictures or photographs to highlight what customers need to do to stay safe, such as wearing a mask, washing their hands and staying apart from other customers and team members. You can also use signs to show your clients where to stand to ensure that they are socially distanced from others. By using clear signage, you will reassure your customers that your business understands the severity of the situation and is committed to helping them during this tough time. 

Install hand sanitiser dispensers

Place hand sanitiser at regular intervals throughout your premises, as well as at critical points such as the entrance and exit. Clients will feel reassured that they can easily access hand cleaning products, and will be more likely to enter your establishment. Make sure that your staff refill the dispensers regularly so that they always have enough in them. Empty dispensers will make potential visitors nervous, as they won’t know how long they have been empty for and will seem like a poor attempt to look good, rather than a genuine effort to keep your customers safe. 

Put up barriers between staff and customers

For retail stores and other premises where staff serve customers, protective barriers are essential. They will keep your staff and customers safe, and act as a visible representation of the effort that your business has put into keeping the virus out of your workplace. Many companies are embracing protective screens during the pandemic, so check out the selection on offer to find the ones that suit your premises. 

ABOUT THE AUTHOR
Zoe Price
Zoe Price
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