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Why women make valuable franchisees

Written by Frank Milner on Thursday, 11 March 2021. Posted in Analysis

The business and social landscape has changed dramatically when it comes to gender equality since I first started my career.

Why women make valuable franchisees

The business and social landscape has changed dramatically when it comes to gender equality since I first started my career. Whilst there’s certainly more progress to be made, especially in larger corporate entities, franchising is one of the avenues that has been at the forefront of welcoming women in recent years. Why? Because we know how mutually beneficial the relationship can be between our brand and our female franchisees. 

Female franchisees are often looking for an opportunity that allows them to fulfil their professional and financial ambitions just as much as their personal ones. For International Women’s Day this year, I want to share some of the key attributes that women possess that make them great franchisees. 

Great communicators 

Communication is an invaluable skill in the workplace and beyond, and women have the much-needed ability to talk things through, creating transparency with all stakeholders. This also helps when having to communicate remotely – as we’ve discovered during the last year – as things can still be resolved no matter what barriers might be in the way. 

Naturally nurturing 

This provides the best environment for helping peers to succeed. This is further illustrated as women are typically empathetic and value relationships. They are not just in it for themselves, rather they understand how success can be felt throughout the entire network. Similar to how a problem shared is a problem halved, a success shared is a success multiplied. 

Emotionally intelligent

Just like the point above, women possess an innate ability to recognise and react to emotions in the workplace. Listening to others and picking up on emotional cues means they not only develop a great team spirit, which is enviable, but they are able to bring out the best in others. 

Level of organisation 

It’s a well-known fact that female business owners can constantly strike the balance between the complexities of their job and personal life. Their ability to multi-task and practise agile working is typically second to none. For many management franchises, there are often many things to be juggling at once – being organised is key and it’s typically a skill that women possess in bucketloads. 

Value of work-life balance 

The narrative has moved far beyond wanting to ‘have it all’. Women want to do what works for them, and personal goals are always part of that equation. The modern business landscape is seeing women who are unwilling to sacrifice their ambitions for the age-old perceptions of family life and are determined to find a balance that gives them the most satisfaction. 

Hard workers 

As all of the above points demonstrate, woman are hard workers. That’s not to say that men aren’t, but women are continuing to show true tenacity and resilience in recent times. They know the job at hand, understand what it takes to get it done and will stop at nothing until the task is completed. 

At Tutor Doctor, these are all crucial attributes we look for in franchisees. But for women in particular, due to the nature of what we do, these skills are beneficial for creating a successful business. We have a number of amazing women who have varied reasons for investing in Tutor Doctor, including providing for their family, giving back to their community or gaining a more flexible lifestyle. It’s also worth noting that they all have that ability to create a successful thriving business at the same time as achieving their desired goals. No matter what your particular needs are, we can provide you with a solution that helps you to be the very best version of yourself. 

The franchise industry has many mechanisms to reach out to women interested in starting a business. Through organisations such as the bfa and EWiF, there are many options available where women can take the lead as a business owner. It doesn’t have to be International Women’s Day to generate interest but it could well be the catalyst for attracting an influx of impressive female talent. 

About the Author

Frank Milner

Frank Milner

Having worked as a stockbroker, built a successful insurance business, acted as a sales coach and then taken on a vice president role at WSI, the digital marketing franchise, Milner has an impressive and varied background in business, franchising, sales, and marketing. In his current role as President of Tutor Doctor, the private tutoring franchise, he's seen the company grow globally to include over 700 franchise territories spread across the globe, including the UK.

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