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Creating a cash flow forecast for your franchise business

Written by Paul Hansen on Thursday, 01 April 2021. Posted in Finance

A good cash flow forecast is a valuable tool. But how do you plan ahead if you’re just starting out - are you a new business owner?

Creating a cash flow forecast for your franchise business

A good cash flow forecast is a valuable tool. But how do you plan ahead if you’re just starting out - are you a new business owner? And how do you create a cash flow forecast that’s useful? Here, we’ll explain how to create a cash flow forecast that could help take the pressure off your small business in the short term and make it easier to grow in the long term.

Why do you need to create a cash flow forecast?

Understanding your future cash position helps you to make better decisions about funding and how to grow your business, responsibly. It’s essential information if you’re hoping to expand your franchise operations to multiple sites, buy more stock, or take on extra staff.

A good cash flow forecast helps you to understand if you’ve got enough money coming in to cover all of your overheads, and to pay those staff and suppliers. If you don’t have enough cash coming in, then you can’t pay your bills on time. This affects your credit ratings and, ultimately, could lead to the end of your business.

What makes a cash flow forecast so important?

Everyone’s in a different situation – that’s the beauty of being unaverage. However, every business is dependent on the activity of its creditors and debtors, and it is important to maintain a healthy balance between the two.

If you get paid late by a customer, or if you have to settle an invoice earlier than you expected, or the business owner does not plan properly and takes too much money out of the business, then your business may become financially vulnerable. Low cash levels mean extra pressure for you to deal with. It takes away some of your freedom to make choices about how the business grows or runs, day to day.

The answer to this problem is to project your cash flow and try to predict any action that’s needed to prevent that from happening. This is called cash flow forecasting, and this is the simplest way to set-up a 13-week cash flow forecast.

How to set up the simplest cash flow forecast

You’ll need to reconcile what’s coming in and going out regularly. Generally, if you are seeking funding, cash flow forecasts are produced over 12 months. However, many small businesses owners find it’s beneficial to update their cash flow on a weekly basis over a 13 week period. 13 weeks is just over a quarter or a season in calendar terms. It’s also the usual length of time used by accountants, investors and lenders to assess if a small business has a positive outlook for its cash flow.

You may be surprised by how far forward you can project your income, particularly if you’ve already started issuing invoices. But you’ll also see, very quickly, how useful a cash flow forecast is for monitoring who you’re expecting to make payments and what the impact might be if those payments are delayed.

Try it for yourself – manage your business the right way!

Happy Franchising.

About the Author

Paul Hansen

Paul Hansen

Paul has headed up Sales and Marketing for Hitachi Capital Franchise Finance since January 2018, playing a key part of the integration of Franchise Finance into Hitachi Capital (UK) PLC.

Paul has worked with franchise brands for over 20 years.  Having worked in financial services since the early 1990’s, Paul is a well-known face within the UK Finance and Franchise industries, attending, supporting and speaking at many industry events and conferences each year. 

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