Seven steps to franchising success
The benefits of franchising are well-documented but success is far from guaranteed. So what does it take to forge a formidable franchise?
Why it all starts with sales for a franchise
Building up a solid sales pipeline prior to launch can ensure the success of any franchise
Letting others share in your success makes good business sense
From your franchisees all the way down to your suppliers, collaborative working is a win-win for all involved
Over-focusing on star employees can steer you onto the rocks
Kate Lester explains why any good business is based on a collection of team players, not a sole superstar employee
Franchising is a wise move
New columnist Kate Lester tells us why franchising Diamond Logistics in 2011 was the easiest decision she’s ever made
The F word: why franchisors should be honest about failure
If there’s one thing franchisees should be wary of when seeking a new opportunity, it’s a franchisor that says it has never failed
A business plan can help keep your franchise on track
With 2016 looming, franchises should be considering where they want to be this time next year – that's where a business plan comes in handy
Rigorous selection processes benefit franchisors and franchisees alike
Beefing up your recruitment process can help you get the very best franchisees on board while giving them peace of mind about their investment, says Kate Lester
A recipe for franchise success
Though the franchise model provides a safety net for people wanting to run their own businesses, there’s still margin for error. Kate Lester outlines her top tips for avoiding failure in franchising
Word on the street: local marketing for your franchise
Having a big brand behind you counts for nothing if you fail to market effectively to your local community, says Rachel Shaw
