Rigorous selection processes benefit franchisors and franchisees alike
Beefing up your recruitment process can help you get the very best franchisees on board while giving them peace of mind about their investment, says Kate Lester
A recipe for franchise success
Though the franchise model provides a safety net for people wanting to run their own businesses, there’s still margin for error. Kate Lester outlines her top tips for avoiding failure in franchising
Word on the street: local marketing for your franchise
Having a big brand behind you counts for nothing if you fail to market effectively to your local community, says Rachel Shaw
Location, location, location
In her second column for Elite Franchise, Subway franchisee Rachel Shaw discusses the challenges of opening a new franchise outlet
Over-focusing on star employees can steer you onto the rocks
Kate Lester explains why any good business is based on a collection of team players, not a sole superstar employee
Franchising is a wise move
New columnist Kate Lester tells us why franchising Diamond Logistics in 2011 was the easiest decision she’s ever made
A franchise is nothing without its people
It’s often said that a business is defined by its people – and a vigorous recruitment process is unquestionably an essential part of running a successful franchise, says Subway franchisee Rachel Shaw
A day in the life
Rachel Shaw opened her first Subway franchise in 2007. She now owns and operates two stores in West Wickham and Thornton Heath. In her first Elite Franchise column, she describes how an average day tends to look for a multi-unit franchisee
