How fitness lover Jocette Coote is balancing motherhood, modelling and two F45 franchises

Jocette Coote's friendship with F45 founder Rob Deutsch led to her balancing modelling with motherhood while spearheading two F45 franchises

How fitness lover Jocette Coote is balancing motherhood

First, a confession: I dislike gym cardio. And for many reasons – predictable routines, puffed up fitness aficionados grunting loudly and the huge mirrors which remind me of the numerous doughnuts I devoured through the week. So when I marched into boutique gym F45 at Ravenscourt Park for a group HIIT class, I was inundated with excitement as well as a little nervousness. After all, I was going to do the workout regime which prepared Hugh Jackman for becoming Wolverine.

Enter the studio and there are sledgehammers parked on one side while the rest of the space is taken up by rowing machines, stationary bikes, kettlebells, Swiss balls, TRX bands and free weights – just about every toy you can think of employed in an effort to make even the beefiest of gym addicts sore. Packed with more than 20 invigorated exercise enthusiasts, the Angry Bird workout begins.

While I did expect frenetic, high-intensity bouts of blackout-inducing drills, the fast-paced bootcamp-style class didn’t have a single dull moment and had me breaking a sweat for 45 minutes. From the always-evolving list of exercises that make up the various pods including deadlifts, squats and pull-ups to the motivating trainers, this HIIT class is packed with everything you need. And there’s no fear of being abandoned as the coaches also check on every client for the correct form by giving individual attention to all. But what actually set this gym apart is the clever use of wall-mounted monitors that guide you through every session. Clearly, this isn’t the traditional bootcamp class I anticipated it to be.

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<p>All of this is to say that this intense 45 minutes of interval training puts your fitness to the test. I’m not sure if I passed it but I finished on my feet. Well, barely. As I gather strength to get up after the class, I’m greeted by model-turned-entrepreneur Jocette Coote who looks the picture of health. She is the franchisee for this site as well as the F45 in Farringdon.”</p>
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<p>Coote who regularly joins the class couldn’t do so this time as she’s busy enrolling and explaining the eight-week challenge which has just commenced to potential clients. This is proof the passion she harbours for the franchise as well as fitness goes beyond making money and she aims to encourage more people to work out. Her main goal as an F45 franchisee is to “change attitudes of people who have gym memberships but don’t use it.” And she believes keeping a tab on clients by making regular calls is one way to get them to be more frequent. “I don’t know why the fitness industry is letting these people slip through their fingers – we should be making people fit but instead companies aren’t following up [to] make sure they’re happy,” she argues. Additionally, classes must cater to various kinds of bodies and not just those wanting to get ripped. “A lot of women have avoided going to the gyms for a long time because they feel it’s going to be mostly muscly people but we’re not like that,” she states.”</p>
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<p>Furthermore, she’s determined to play her part in solving the ubiquitous obesity crisis through the F45 franchise. “This is a fitness club where we’re educating people about how to eat well, how to exercise, how to sleep, how much water to drink,” Coote declares. “People go on diet plans but they get bored and then go back to their old way of life which is why it never really works. And that’s why the obesity crisis hasn’t really been tackled because of these quick fix solutions.””</p>
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<p>Coote wasn’t always this passionate about fitness and health. Her education was in classical arts and she played for an orchestra in Australia. She then got an opportunity to try her hand at modelling and never looked back. And for good reason as it entailed better finances and an immense amount of globetrotting. More than two decades of modelling also instilled the love for fitness she has today. “From diet to sleeping patterns to emotions, a model must be made of steel as fitness levels and stamina must be at elite levels at all times,” she recalls. “There’s nothing worse than -“if you’ve ever been in a casting -“to stand up in a line of 30 women in a G-string and a bra and you have to turn around and you’re all compared. I don’t think they would do castings like that these days that they used to do to us but that was a motivating factor initially. Now it’s about supporting my children and just being healthy for my kids.”</p>
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ABOUT THE AUTHOR
Varsha Saraogi
Varsha Saraogi
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