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The “competitive” tutoring industry since Covid...

Written by Latifa Yedroudj on Thursday, 18 November 2021. Posted in Interviews

... and why there has never been a better time to invest

Britain’s leading franchisors, coaches and mentors gathered together for The HSBC Elite Franchise Top 10 Virtual Roadshow, giving tips, advice and guidance on what it takes to build a successful franchise.        

Nigel Mayne, Director of Franchise Development at Tutor Doctor spoke about the “competitive” tutoring industry, and why there is a huge demand for tutoring since the pandemic. Tutor Doctor offers in-home and online tutoring services to meet the surge in those who need extra help during school disruptions and to catch up on the curriculum. “Tutor doctor is the global leader in private one to one tutoring,” Nigel explained. “For the last 22 years of our existence there have been in-home tutoring, but Covid has seen us dramatically change. We already had an online platform which we were able to switch over to” 

Tutor Doctor also offers tuition learning for schools and various other institutions such as children's homes, working closely with organisations that require tutoring services. “The demand speaks for itself,” Nigel said. “We have over £3 billion budget from the government to help certain children... We talk to local authorities, county councils, London boroughs who ask us to tutor foster care kids and child offenders. We are a pre-paid organisation and they put a check for those kids. Not only does this work with parents, but we also work with schools on contracts.” 

Founded in Canada, Tutor doctor has been based in the UK for 12 years with 720 franchises operating across 16 countries and 140 in the UK alone. Tutor Doctor franchises offer a free consultation to parents in an interview process to decipher where the child is at in their academic journey. Tutor Doctor then creates a custom programme for each child to get them to their end goal. Children will also undergo a non-academic programme on how to develop a positive learning attitude. “We offer a no-charge no obligation in-home or over the internet consultation where we interview the parents and the child using some of our intellectual property to ascertain where your child is right now,” Nigel said. “Then we put in writing a customised academic game plan demonstrating how you’re going to get your child from where they are to where they need to be and the appropriate time, and there are a bit of parental expectations that goes on there.  

“We have a foundational programme which isn't the subject content, but teaching the child how to become a better learner by installing positive habits...” Nigel added. “The average customer spends about £2000 on their first enrolment. The bulk of our business is helping children who are struggling with their school curriculum...” 

Tutor Doctor also offers extensive support to their franchisees in a business coaching scheme, providing guidance and training to franchisees throughout their journey. 

“The training alone takes two and a half months and can be done while you’re still in a job, and you’ll be assigned to a launch support specialist,” Nigel said. “That’s somebody that holds your hand day in and day out in the first year-plus in our business coaching scheme.”

For more information and to receive a free initial pack to support you in your franchise journey please click here.

About the Author

Latifa Yedroudj

Latifa Yedroudj

Latifa Yedroudj has joined the Elite team to fully immerse herself in the business side of journalism, a strong passion of hers cultivated from young having co-run her mother's start up business since she was 18. Her interests lie in a wide range of subjects, including start ups, business, travel, and anything entrepreneurial she can get her hands on. She has worked for some of the biggest names in journalism including The Guardian and The Mirror. Follow her on @latifa_yed on Twitter for her latest journo rants.

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