All rise for Yolé

Revolutionary sugar-free brand arrives in the UK.

All rise for Yolé

Revolutionary sugar-free brand arrives in the UK.

Lovers of ice cream and frozen yogurt will be delighted to hear that Yolé has opened its first UK outlets. Yolé, whose global headquarters are in Singapore, is a revolutionary food-tech brand that manufactures ice cream and frozen yogurt without adding a single gram of sugar.

The UK’s master franchise has been purchased by Milad Nawaz and Salman Quershi, who are both experienced franchisors with other brands. The company’s products are already available in the UK, with the first two stores currently trading at Lakeside Shopping Centre in Thurrock, and Canary Wharf, London. Yolé is the first brand anywhere in the world to create sugar-free ice cream and frozen yogurt, and there are plans to open three more in the English capital.

The Lakeside and Canary Wharf stores are both run by the UK’s master franchisor who will soon be adding a trio of London outlets to its portfolio. These will open in Covent Garden, Shaftesbury Avenue and White City, and the joint-bosses have ambitions to offer many more corporate and franchise-owned territories across the country.

Milad and Salman are seeking franchisees who are interested in taking on multiple sites and potential territories. Milad said: “We’re part of an international chain which has its global HQ in Singapore and its European head office in the Spanish resort of Malaga.

“Consequently, when you take on a Yolé franchise unit, you’ll become part of a well-established business model and benefit from successful strategies from day one. We’ll provide everything from branding, products, supplies and designs, and we’ll throw in marketing and advertising support too.”

Salman added: “Yolé‘s ice creams have up to 60% fewer calories, fat and sugar than the most recognised brands of ice cream and frozen yogurt. Without losing taste or texture, ice cream lovers can enjoy a great variety of flavours and a multitude of toppings. And our outlets also offer delivery and take-away sales.”

ABOUT THE AUTHOR
Andy Swales
Andy Swales
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