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Domino’s takes a bigger slice of the UK market

Written by Eric Johansson on Friday, 25 November 2016. Posted in Franchise

The pizza franchise plans to increase the number of outlets in the UK to 1,600

Domino’s takes a bigger slice of the UK market

Given that this week’s autumn statement painted a rather lacklustre portrait of the UK economy, we could all use a dose of good news. Fortunately, Domino’s, the food franchise, has risen to the occasion by announcing its plans to roll out another 700 branches in the UK over the next few years.

Having already estimated that it will have 950 stores in Britain by the end of this year, the franchise has just announced plans to grow that number to 1,600 restaurants in the foreseeable future, upping the previous target of 1,200. Commenting on the expansion plans, David Wild, chief executive at Domino’s, said: “Our continued strong e-commerce performance and our collaboration with our dedicated franchisees, [has enabled] us to increase our UK presence significantly.”

However, Blighty is not the only place the UK franchisor is expecting to grow its business: Domino’s also plans to open new restaurants in Europe. “Internationally, our progress in Switzerland and new collaborations in the Nordic region are exciting opportunities for the business,” said Wild. For instance, the chain estimates that it will grow its German market share to include 400 stores, up from around 100 this year.

This news comes after analysts at Numis, the corporate broker, predicted that the fast-food chain would see “excellent growth” next year, despite the threat of inflation that could see food prices rise by 4%.

It has certainly been a busy old year for the food franchisor, having introduced a delivery service using canoes and launched a drone delivery programme. With high-flying plans like these, Domino’s is certainly helping to put a smile on our faces.

About the Author

Eric Johansson

As web editor and resident Viking, Johansson ensures Elite Franchise is filled with engaging and eclectic entrepreneurial stories. While one of our most prolific franchise writers, he has sharpened his editorial teeth by writing about entertainment and fitness. Follow him on Twitter at @EricJohanssonLJ to catch up with his stream of consciousness.

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