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Franchise Brands acquires Barking Mad

Written by Eric Johansson on Tuesday, 01 November 2016. Posted in Franchise

The acquisition of the dog-sitting franchise is the multi-brand franchisor’s first since its IPO

Franchise Brands acquires Barking Mad

The impressive growth of Franchise Brands, the international, multi-brand franchisor, probably won’t have gone unnoticed by anyone immersed in the world of franchising. Not only did the company successfully raise £2.9m when it listed on AIM in August but it has just added over 400 franchisees in 12 countries to its team thanks to its latest acquisition.

Barking Mad, the dog-sitting franchise, was founded by Lee Dancy in 2000 and has now been acquired for £900,000 by Franchise Brands. The acquisition means Barking Mad 71 franchisees will join franchise owners from ChipsAway and Ovenclean under Franchise Brands’ umbrella. And given that the number of Barking Mad franchisees has grown by nearly 30% over the past four years, it’s hardly surprising that Franchise Brands took an interest in the business.

Dancy will continue to manage the company whilst being able to draw on the extensive franchising expertise from Franchise Brands’ leadership team and board. “We are very excited about building on our success to date as part of a larger, publicly quoted group with a clear strategy to develop their portfolio of high quality franchise brands,” she said.

With so much political and economic uncertainty in the air, this piece of good news is sure to get tails wagging in the franchising scene.

About the Author

Eric Johansson

As web editor and resident Viking, Johansson ensures Elite Franchise is filled with engaging and eclectic entrepreneurial stories. While one of our most prolific franchise writers, he has sharpened his editorial teeth by writing about entertainment and fitness. Follow him on Twitter at @EricJohanssonLJ to catch up with his stream of consciousness.

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