Forget the Oscars, the finalists for the biggest franchisor awards in Britain have been unveiled
The 91st Academy Awards may be over with for this year but the franchising awards season has only just begun. Kicking off the next few months’ buzz, the bfa has announced the franchisor finalists for the bfa HSBC Franchise Awards.
While being a constant for many years, the UK franchising industry’s most prestigious awards ceremony is slightly different this year. For instance, this year sees the introduction of the Leadership & Culture category to focus on a business’s passion, vision and values. And competition in this sector couldn’t be more fierce with McDonald’s going head to head with homecare franchisors Home Instead Senior Care and Right at Home, all three of which were among the top franchises in the Elite Franchise 100 2019.
Another new addition is the Social Enterprise category. This award will highlight the franchisors who are helping not just themselves but the wider community. The swimming lesson franchise Swimtime UK, creative class franchise Creation Station and ready-made food delivery franchise Wiltshire Farm Foods compete in this category.
While the awards for brand awareness and innovation have previously been separate categories, this year sees them being combined to create the Brand Awareness & Innovation category. Oscar Pet Foods, The Christmas Decorators, énergie Fitness and O2 all compete to take home this prestigious title.
The top gong, the Franchisor of the Year award, remains unchanged this year. However, that doesn’t mean that the judges don’t have their jobs cut out for them. They have to pick between Minster Cleaning Services, Window to the Womb, Oscar Pet Foods, Speedy Freight, InXpress and Driver Hire. Not an easy challenge if you ask us.
A similarly difficult task awaits them when it comes to picking the winners of the Emerging Franchisor category. The hot tub and leisure franchise Award Leisure is up against the loft ladder installation company Access4Lofts and Radfield Home Care.
Commenting on the finalists, Pip Wilkins, CEO of the bfa, said: “Congratulations to all those shortlisted. This year was particularly tough, as so many franchise brands presented excellent cases for being put forward, so for those that have been shortlisted, they really have gone above and beyond in helping their network.”
She added: “The very fact that the companies put forward are so diverse is not surprising, as franchising is a diverse industry in general, and it continues to push boundaries.”
While the final winners won’t be named until Thursday June 27 at the Vox in Birmingham, getting nominated is clearly an award in itself.