follow us on twitter @EliteFranchise find us on facebook connect with us on linkedin 

Franchise Opportunities           

Giant move for award-winning Home Instead

Written by Andy Swales on Monday, 15 June 2020. Posted in Franchise

The market-leading franchise has increased its range of live-in care services by acquiring UK-wide business SuperCarers.

Giant move for award-winning Home Instead

The market-leading franchise has increased its range of live-in care services by acquiring UK-wide business SuperCarers.

Home Instead has signalled its intention to continue extending its already wide portfolio of care services, by purchasing Shoreditch-based business SuperCarers.

This latest move will certainly be music to the ears of many older residents who want to remain living in their own homes when mobility gradually decreases.

SuperCarers was launched by brothers Adam and Daniel Pike, in November 2015, with the purpose of providing co-ordinated home care by experienced local carers.

Leading franchise Home Instead made the announcement through their CEO Martin Jones who said: “This strategic move is in response to the changing needs of elderly clients who are looking for live-in care, as an alternative to care homes.

“It will allow our network of over 200 franchise offices to provide around the clock care in a person’s home.

“Home is the place people feel happiest and most secure, and our services can support that.

“We know from our research that 98% of over 65s say it’s important to them that they stay living independently in their own home.

“Acquiring the SuperCarers business is an exciting development and will allow us to build on our home care offer to support even more people at home for longer.”

Home Instead’s range of care services will certainly widen in the wake of this recent buyout.

And Martin added: “It increases our portfolio of options significantly, starting out from early stage care, which might only involve using technology to stay in touch with an older person to ensure they are safe.

“This new addition gives us even greater strength in depth, right through to more support around personal care, home help, and eventually live-in care and palliative care.”

SuperCarers’ UK-wide operation will be implemented and integrated within the Home Instead network over the coming months.

Adam Pike, co-founder of SuperCarers, admitted he is overjoyed about the move, saying: “Home Instead Senior Care is incredibly well respected in the home care market.

“We were delighted with the opportunity to join forces, which means even more elderly people will receive the care they deserve at home, and I look forward to working with the team at Home Instead to achieve this.

“We at SuperCarers currently offer hourly and night-time care in London, as well as live-in care throughout mainland UK.”

Home Instead, a global business which was founded in the United States, was established in the United Kingdom 15 years ago, with its headquarters in Warrington, Cheshire.

Its 215 franchise offices employ over 10,000 caregivers who look after more than 15,000 elderly clients every day.

As a national home care provider, it specialises in offering care and companionship in the home for older people.

It also delivers specialist dementia care plus live-in care, end-of-life and respite care.

About the Author

Andy Swales

A dedicated journalist for three decades, Andy has spent much of this time working for ITN, Sky Sports and Today’s Golfer magazine, after starting out years back at the Hackney Gazette. Since leaving Sky Sports in 2018, has spread his wings into other areas and loves writing about property and the nations rising stars in the SME business world and franchise community.

Strategic Media Partners