The desserts specialist is eyeing the possibility of expanding the chain to 200 more UK restaurants through franchising
It’s easy to understand why some of the biggest restaurant chains on these shores are also franchises. From McDonald’s to Domino's, franchising has enabled these companies to replicate their success and reach new customers. And now Heavenly Desserts, the desserts restaurant chain, is looking to join the club with a foray into franchising.
Having been founded in Nottingham in 2008, Heavenly Desserts is currently offering its sweet treats in Birmingham, Leicester, Preston and Derby. And the company's aiming to add to the family, bringing the total number of outlets it has in the UK to over 200 UK. It's turning to franchising to achieve this, with five new restaurants set to open in 2017.
Following in the footsteps of Heritage Healthcare, the home-care franchise, and Business Doctors, the business consultancy franchise, Heavenly Desserts sought advice from external experts to kick-start its transformation into a franchise. Fraser Brown Solicitors, the law firm, provided legal documentation and advice to aid the transition.
Commenting on the expansion, Yousif Aslam, managing director at Heavenly Desserts, seems confident about the chain’s continuing success. “Heavenly Desserts is a well proven brand and concept and we have worked hard over a number of years perfecting it,” he said. “Our stores appeal to a wide range of customers, from families and couples to parties, our demographic breakdown is wide and varied.”
And given that Heavenly Desserts’ menu includes cookie dough smothered in Belgian milk chocolate, fluffy waffles and Madagascan vanilla ice cream, this is definitely the sweetest franchising news we’ve heard in a long time.