The fast food industry continues to face stiff competition, but companies are now going the extra mile to improve their brand and appeal to the masses. Papa John’s, one of UK’s most popular pizza franchises, is now stepping up its game in the market. The American-based company has announced plans to rebrand all of its stores with a new and exciting look to help franchisees grow their businesses.
Papa John’s puts a large emphasis on the quality of their food but now hopes to improve its stores by enhancing overall customer experience. The franchise chain will revamp its 400 stores across UK and 5,000 stores worldwide with a fresh new layout, creating an inviting and appealing ambience for its growing customer base.
“Leading brands are constantly evolving. Papa John’s ‘Better ingredients. Better pizza.; concept means we only use the finest, freshest ingredients to create a better pizza,” Phil Gaffer QFP, franchise sales and business development manager said. “However, this attention to detail and focus on quality also runs throughout our business processes and so naturally we are always looking for ways to improve our customer experience.” The store revamp will reflect Papa John’s commitment to ensuring quality pizza, improving customer experience and allowing its franchises to thrive in a changing market.
“Papa John’s exciting new in-store refresh reflects our commitment to providing the best quality service and pizza on the high street. The new format is welcoming and tailored to each location using improved layouts, a modern palette, key words and updated branding to make customers feel right at home while ordering and collecting,” Mr Gaffer added, “Already we are receiving great ‘feedback’ from customers as gradually the new look gets rolled-out more widely to stores across the UK. For our franchisees who are investing in Papa John’s for the next 10-15 years, this is an important step and demonstrates our ongoing support for their franchised businesses as we continue to expand.”
Papa John’s seaside store in Margate, Kent, is one of the first stores to have undergone rebranding. Margate store franchisee Manga Miles, who also runs three other Papa John’s in the region, is more than happy with the new change. “Striving for better, through constant improvement is my motivation to keep-on delivering Papa John’s top quality pizza! It was exciting opening one of the first new-look stores. We took over the old Burger King site and completely refurbished the premises,” she said. “The town attracts many tourists in the summer season and, as well as local deliveries, it will be interesting to see how much more walk-in trade we draw-in too. We may even look at putting a few chairs and tables out, so holiday-makers can enjoy their pizza fresh from the oven!” Ms Miles added.
Papa John’s focus on quality pizza also transitions to its efforts on improving consumer experience, attracting more customers and allowing franchisees the opportunity to grow and expand their businesses.