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The best in British franchising

Written by Sally Anne Butters on Monday, 05 December 2022. Posted in Franchise

The Top 100 Franchisors in Britain have been revealed in the prestigious Elite Franchise Top 100 (EF100) annual league table, celebrating the best in the franchising business.

The best in British franchising

The Top 100 Franchisors in Britain have been revealed in the prestigious Elite Franchise Top 100 (EF100) annual league table, celebrating the best in the franchising business. Established in 2017, the EF100 recognises and celebrates the industry’s leading franchises and, with over 700,000* people currently employed in franchising throughout the country, this year it has been more difficult than ever to land a coveted spot on the list. This year, Snap-on Tools has taken the top spot and will hold the title for the duration of 2023.

“This year we evaluated a franchise’s capability to proactively tackle issues within our unstable economic climate whilst supporting their franchisees and the communities they serve,” says Anita Roberts, Franchise Director at HSBC UK who was one of the 24 franchising specialists judging this year’s entrants. “Ranking within the top 100 is a phenomenal accomplishment – it demonstrates their tenacity to add value to networks inside and outside of the franchise industry.”

Closely following, hot on the heels of Snap-on Tools is Driver Hire in second place, Home Instead taking third place, InXpress coming in at fourth and Water Babies taking fifth position. A top 5 place is deserved for these franchises who impressed the judges with their proven business models and adaptability.

“Placing highly in the league is truly something to be proud of,” said Scott English, Brand Director of Elite Franchise. “In addition to our eight key criteria, business plans entrants have put in place to ensure the current economic instability and lingering impacts of the pandemic don’t hinder the growth of their business have also been considered this year. These top 100 franchises have really impressed us with their innovative ideas and positive mindsets – they deserve huge congratulations.”

Puddle Ducks is this year’s Rising Star, going from position 44 in 2022 to 20 in 2023. Joining the league table for the first time at 17th place is The Travel Franchise. The EF100 showcases a wide range of successful franchises across numerous sectors, illustrating the abundance of the British franchising industry. In addition to celebrating the best franchises, the EF100 acts as a guide for anyone considering buying a franchise with the list providing an array of exciting opportunities.

“We are thrilled for every single entrant who has made the EF100. Every year, the ranking becomes more competitive, and this year has been no exception. From hundreds of entries, the list showcases franchises who have continued to provide exemplary services or products alongside substantial support to their networks of franchisees. The 2023 EF100 list shows the best that the British franchising industry has to offer,” added Scott.

The EF100 team is looking forward to celebrating with the top 100 brands at a glittering awards gala at The Tower Hotel, Tower Bridge, London on 16th March 2023.

To view the full EF100 2023 league table, visit 

*British Franchise Association/NatWest, 2018, Franchise Landscape.

About the Author

Sally Anne Butters

Sally Anne Butters

Sally Anne Butters is a business owner specialising in public relations and franchising for 20-plus years. Co-founder of specialist franchise PR agency. Sally has supported franchisors and franchisees alike, helping them to leverage the crucial pillars of trust, credibility and storytelling for growth. In today's market, savvy consumers know only too well when they're being sold to. Creating communities, telling a compelling story and connecting on a human level is the way smart brands reach their audience - and compel them to act.

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