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There isn’t a downside to franchises training staff

Written by Pip Wilkins on Monday, 19 March 2018. Posted in Franchise

Training employees is always a good idea, especially if you’re considering putting them forward for a QFP

There isn’t a downside to franchises training staff

Whenever franchisors consider training staff they face the same two questions: what if we train them and they leave? What if we don’t and they stay? However, they really shouldn’t worry as upskilling staff is inherently a positive thing to do.

We feel more empowered and motivated when given the chance to develop our skills and move our careers forward. Investing in upskilling your staff increases the value of your workforce and demonstrates your commitment to their career progression. As a result, they’ll be more confident in their abilities and skills in handling both business as usual matters and more exceptional challenges.

The right training course can make your management more effective and improve the profitability of your business. For instance, training can result in the introduction of new practices, techniques and solutions. Additionally, boosting your employees’ motivation levels will surely have a direct impact on your franchise’s bottom line.

Training can never be applied too soon or too late. It’s of equal importance for those just starting out in a franchise as it is to those who’ve been involved in the industry for a long time. Training enables individuals to demonstrate a high level of technical skill in franchising and, through understanding its complexities, ethical standards and best practices, ensures you and your team will be able to deliver the best possible results for your company. No matter the size of your network or the length of time it has been operating, there is always a professional development opportunity for you and your team.

Recognising this is why the bfa has created its training academy. From those considering whether franchising is the right option for them to those with a lot of experience of the industry, we  provide opportunities to brush up on your skills at all stages of your franchise journey. And it’s through this academy that we can certify your people as qualified franchise professionals (QFP). 

This qualification is the bfa’s formal recognition of professional knowledge and experience in franchising. Attaining it demonstrates a deep understanding of the complexities and best practice in franchising and the time invested by an individual to continuously develop their skills and knowhow. The award is well-established as the foremost qualification available to an individual in franchising. It confers credibility and denotes a commitment to the highest standards.

By training for the QFP, students learn techniques and processes that they can apply directly at work. All elements of the modules are directly relevant to franchising so students are better prepared for the challenges they may face. Every one who’s obtained a QFP commits to ensuring their long-term effectiveness through continuing professional development. 

Given how both staff and companies as a whole can benefit from training, business owners can rest assured that upskilling employees can give their franchise a competitive edge. 

About the Author

Pip Wilkins

Pip Wilkins

It wouldn’t be an overstatement to say we’ve got franchising royalty on board in the shape of Wilkins. The bfa chief executive boasts more than 15 years of experience in the franchise sector and is a regular event speaker both at home and abroad.

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