Giraffe owner Boparan Restaurant Group has revealed a new partnership that will see the UK world food chain expand into Spain
There’s no shortage of opportunities to open a food franchise in the UK, whether it’s burgers, salads, fried chicken or afternoon tea that takes your fancy. There’s even a food franchise that caters to consumers with more exotic or indecisive tastes – Giraffe, the world cuisine restaurant.
And now Boparan Restaurant Group (BRG), the parent of Giraffe, has announced the diverse restaurant chain is set to explore more of the global market that inspires its menus with entry into Spain. The overseas expansion will be through a franchise partnership with Lagardère Travel Retail, the owner of retail sites in travel locations, which will see Giraffe open in airports across Spain.
Malaga Airport will be the first to house a Giraffe in the coming months, with the restaurant looking to capitalise on the footfall from nine million departures each year. The site will be a combination of a Giraffe restaurant and bar, as well as Giraffe Stop, the quick-service alternative.
With UK franchises opened through The Restaurant Group Concessions in airports including Gatwick, Stansted, Heathrow, Manchester and Birmingham, the launch in Spain will help forge an international footprint as it joins branches in Dubai and Abu Dhabi.
Commenting on his delight over the expansion, Judd Williams, international development director at BRG, said: “This will be our first operation in Spain and is an exciting next step for the brand in line with our strategy to grow our presence in international airports. We welcome Lagardere Travel Retail to our partnership family and we look forward to opening more new sites with them.”
Giving his thoughts on the deal, Javier Cagigal Labadie, Spain and Portugal managing director at Lagardère Travel Retail, said: “The development of our food and beverage presence represents a significant step in the growth of our activity in Spain, so we are naturally delighted to be opening Giraffe and Giraffe Stop! at Malaga Airport.”
Williams added that the menu selection featuring world foods makes Giraffe the ideal choice for millions of travellers visiting from around the globe, which shows the potential of considering franchise opportunities abroad.