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Anytime Fitness

Ranked #1 Fitness Franchise in the world (Entrepreneur Magazine) for eight consecutive years and a Top Global Franchise for 12 years, Anytime Fitness has enjoyed substantial growth since 2002. Earning the title of the world’s Fastest-Growing Fitness Franchise (IHRSA). Today, Anytime Fitness have more than 4,500 clubs, in over 35 countries, with over 4 million members. In the UK, Anytime Fitness is the second biggest fitness operator and the largest fitness franchise, with 166 clubs open.

Franchisees benefit from a network of more than 30 industry experts, as well as partners such as CBRE, who provide exclusive searches to help secure the perfect site. Franchise Performance Coaches are on hand to guide franchisees through every stage of owning a club, along with supporting departments whose passion and drive for the brand is unparalleled. As a testament to this, Anytime Fitness has been recognised at the BFA Franchise Marketing Awards, receiving the prestigious accolade of Best Franchisee Marketing Support 2019.

In 2019, Anytime Fitness has switched its brand positioning from convenience to coaching. While the convenience of its 24/7 clubs remain significant, following an in-depth member survey, Anytime Fitness found that members stay for the overall experience and the friendly support they receive; the community atmosphere that the brand promotes is key. This has resulted in an updated logo, encompassing the new ‘Let’s Make Healthy Happen’ positioning statement, as well as clubs adopting an exciting new global layout. Therefore, clubs are more open plan, removing closed-off office space and creating more welcoming training environments.


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