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Anytime Fitness

Anytime Fitness is the fastest-growing gym franchise in the world, averaging 300 new gyms per year while serving 4 million members at 5,000 gyms. It is the only franchise of any kind to have locations on all seven continents. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient fitness options and friendly, personal service in well-maintained facilities that feature top-quality exercise equipment. Anytime Fitness gyms are now open in 39 countries. 

In the UK, Anytime Fitness is the second biggest fitness operator and the largest fitness franchise, with over 170 clubs open.

Franchisees benefit from a network of more than 30 industry experts, as well as expert property partners to help secure the perfect site. Franchise Performance Coaches are on hand to guide franchisees through every stage of owning a club, along with supporting departments whose passion and drive for the brand is unparalleled. As a testament to this, Anytime Fitness has been recognised at the BFA Franchise Marketing Awards, receiving the prestigious accolade of Best Franchisee Marketing Support.

Anytime Fitness has recently switched its brand positioning from convenience to coaching. While the convenience of its 24/7 clubs remain significant, following an in-depth member survey, Anytime Fitness found that members stay for the overall experience and the friendly support they receive; the community atmosphere that the brand promotes is key. This has resulted in a new ‘Let’s Make Healthy Happen’ positioning statement, the launch of a new online member platform featuring on-demand workouts and clubs adopting an exciting new global layout. Therefore, clubs are more open plan, removing closed-off office space and creating more welcoming training environments.


  • Telephone: 0330 3322 361
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