BoConcept was established in 1952, when two Danish craftsmen opened a furniture factory in the small town of Herning, Denmark. The goal was to make great quality furniture that looked good, was functional, gave good value for money and offered customisable solutions to fit the customers’ lifestyle and needs. This goal turned BoConcept from a small furniture factory into the largest global franchise retailer of Danish furniture, with operations in more than 260 stores in 60 countries.
Happiness is often connected to the extent of personal freedom we experience in daily life and BoConcept believes in choices rather than fixed solutions. Franchise owners around the world share an interest in attractive design and sublime furnishings with their customers and many first encountered BoConcept when they were looking to buy furniture for themselves. In addition to their interest in design, many franchise owners are driven by the desire to be self-employed while also being part of an international chain.
BoConcept specialises in furniture and accessories and delivers a unique shopping experience that prides itself on exceptional customer service and consultancy expertise. With 25 years’ experience and being an accredited British Franchise Association member, BoConcept has a well-established and proven franchise model.