Increasingly visible within retail and shopping centres, transport hubs and high streets, the brand is becoming the franchise of choice to a growing number of independent investors and large, multi-site operators, attracted by the streamlined operation, low cost entry and higher than average returns. In addition, the speed of the average transaction within a Chopstix outlet – typically under 60 seconds – is one of the quickest on the sector, and has resulted in successful and developing franchise partnerships with leading motorway services operators, WelcomeBreak and Applegreen.
The brand’s appeal is set to increase further with the introduction of new formats, which will widen the retails spaces where it can be incorporated. The brand is actively targeting more environments including stadia, education sector, airports as these represent ideal new venues for current and future formats.
Similarly, Chopstix’s Oriental influenced offering indisputably holds global appeal with consumers across the world. With outlets already successfully operating in mainland Europe, in the coming months and years, Chopstix is set to maximise its potential, with new openings nationally and internationally.
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