Wok to Walk
Wok to Walk is a rounded concept: to our customers, it’s a healthy Asian fix: the opportunity to enjoy a good, quick meal anytime and anywhere.
To our partners, it’s the perfect business concept: a flawless operation, a mind-blowing margin and an internationally recognized brand that outstands in any portfolio.
Wok to Walk is also unique. We’re number one in Europe, with over 100 restaurants in over 20 countries around the world, and plan to become number one in the rest of the world. Here’s how:
Our business model is accurately designed to offer the highest profitability. Besides, it has got the best guarantee: it has worked and keeps growing even in the toughest markets, such as New York, London, Manchester, Amsterdam and Barcelona, to name a few.
The WtW model is as flexible as it is versatile: it works in all sorts of locations, from flagship stores in premium areas to hole-in-the- wall spots, to shopping centres. It caters for all kinds of customers, from white-collar to tourists, to families. This also applicable to hours: our concept works well throughout the whole day.
We have developed an intensive training programme for franchisees and employees that ensures excellent management of the franchise and customer experience. Additionally, our HQ team works hand in hand with our partners in a mix of tailored consultancy and support tools focused on the different aspects of the business.
Our brand is recognised and loved all around the world, even in locations where we are not operating. Customers feel a strong connection with Wok to Walk that goes beyond their craving for tasty food.