In a world with seemingly never-ending deadlines and workloads, Dorian Gonsalves, CEO of Belvoir, wants to remind franchisees to get out of the office
Here at Belvoir, we’ve just enjoyed our annual national conference and awards. These events aren’t just opportunities for everyone to let their hair down, enjoy a dinner and celebrate the achievements of the network – although they’re are all wonderful things to do too.
Events like these also provide the chance to discuss any challenges that may be facing the market in the coming year and listen to keynote talks from industry professionals and valued suppliers. And capitalising on these moments is crucial because these are people who are well placed to help franchisees overcome obstacles and develop businesses to their maximum potential.
The very nature of a franchise is to provide the ability to share ideas, as well as marketing and IT support – all of the things that can be difficult for an independent trader to access and maintain. It’s important to remember that any franchisor’s success is totally dependent on the success of its franchisees. Therefore the amount of effort and commitment that both parties put into business development is a key factor to success.
In today’s busy world, everyone is chasing leads, developing new income streams and cutting back on expenses whilst still trying to provide outstanding customer service. So it’s understandable that attending events such as national conferences, annual awards, network group meetings or training seminars can seem like a bit of headache and you may think your time could be better spent on other things. But my advice is to take advantage of every opportunity your franchisor offers to meet up with other franchisees and members of your franchise support team.
Franchisees have the ultimate advantage over independent traders of not competing against each other and so they’re able to share their thoughts and listen to the experiences of others, which can undoubtedly save time and money in the long run.
Take a few minutes each day to read any newsletters or group emails that have been circulated as these will keep you in the loop with legal updates, new industry regulations and important changes within your chosen franchise. Ultimately, you’ll already be paying for everything that your franchisor is offering, so grab every opportunity and make sure you get your money’s worth.