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Growing your franchise

Written by Gareth Sanders on Monday, 16 August 2021. Posted in Insight

“You can’t over invest in the culture of your business, sometimes the smallest things you can do to a client or team member makes all the difference”- Howard Schultz, founder of Starbucks

Growing your franchise

“You can’t over invest in the culture of your business, sometimes the smallest things you can do to a client or team member makes all the difference”- Howard Schultz, founder of Starbucks 

As a business you constantly strive for growth and expansion. However, when you begin to scale it is vital that you have investment - this does not always have to be financial, with the investments also coming in the form of your culture, people,  equipment or technology you may need. 

Invest in your values

As Howard Schultz addressed, it is important that you build out the culture, this can be done through core values. You need to give customers and potential clients the best representation of your business, and do that by living and breathing your values on a daily basis.

Invest in the right people

As you grow, you need to ensure that the team around you aligns with your  business ethics and morals. Unfortunately, the people that you began the business with might not be the people needed to help stimulate growth. It is important that you invest in what your business needs now rather than what it needed at the beginning. Getting the right people ‘on your bus’ is vital for growth.

Invest in your systems

At Sparkle Cleaning, we stress the importance of a detailed process system. We have almost five hundred processes written up to follow and additionally we have training systems for all levels of our management teams, and everything gets reviewed once a year. We consistently invest within the business by pinpointing ways to grow and capitalising upon this, by educating those representing us, we give a clear message of who Sparkle Cleaning are. 

Invest in clarity

When you scale and have multiple employees and managers, clarity is key. Not everyone needs to know all the ‘ins and outs’ so you may need to limit access to things that are not valuable for their specific job title. This is a difficult decision-making process because when you have close relationships with your team you may feel you want to involve them in your decisions, but it is vital to not limit what you can achieve by muddling the chain. 

Take some time to look at the investments you make in your franchise, beyond the financial. Those seemingly small aspects that are easy to overlook can make all the difference to your future growth.

About the Author

Gareth Sanders

Gareth Sanders

Gareth Sanders is one of the UK Franchising scenes brightest young stars. Having left school at 17 to join the military, a severe illness left him sidelined for many months.Whilst recovering from illness Gareth took a job in a cleaning company and he realised his dream to start Sparkle Cleaning in 2016.

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