If there’s one word that’s been thrown around more than any other in the business sphere for the last six months, it’s ‘pivot’.
If there’s one word that’s been thrown around more than any other in the business sphere for the last six months, it’s ‘pivot’. Whilst it may fill some people with dread, for others it provides an opportunity to adapt in ways that might not have been possible before. Perhaps the biggest takeaway from the pandemic is how it’s introduced an entirely fresh way of working that’s changed the landscape for many businesses. Now, as we enter a new age, embracing the agile world is imperative and the ability to pivot is key to thriving during uncertainty.
Every brand in the education sector has been forced to respond quickly to the ever-evolving impacts of the pandemic. The Tutor Doctor team sprang into action, bringing in our Innovation Squad - a group of on-the-ground innovators who reacted to the unfolding events and planned the most effective way to move forward. In collaboration with franchisees and Home Office team members, they helped create a path for the network to progress as a collective, tapping into the demand we saw for online tuition - we witnessed a 120% increase within weeks of worldwide lockdowns - and devising innovative approaches to take.
With thanks to the Innovation Squad, we introduced a multitude of digital channels. For most businesses, new avenues had to be explored to ensure they stayed at the top of their game - quick thinking led to us launching our Global Tutor Doctor Programme. This was created within just 10 day of the COVID-19 lockdown, allowing franchisees to recruit tutors from our global pool of tutors. This programme is now being implemented into our franchise model and built into our CRM for future franchisees to benefit from.
Another initiative that’s been integrated into our franchise package is our Pivot to Profit programme, which brought in a social selling expert to train franchisees on how to build community relationships online and grow their businesses. We also upped the ante in our boot camps to allow all franchisees to learn and work together. Our ethos has always been about collaboration and teamwork, and this period demonstrated how seriously the whole network is committed to it. I was proud to watch as franchisees turned to one another for support and worked in tandem with the Home Office team for the most-effective results.
When the team produced these new, forward-thinking ideas, attention turned to distributing this information to the global network of franchisees. As you can imagine for an international company, we already had a lot of our communications happening via video conferencing anyway - what the pandemic taught us was how important it really is. We just had to figure out how to strengthen this tactic even further. This was achieved in three main ways: highlighting our Virtual Office, the library of resources available to franchisees; placing more emphasis on global team calls, Facebook Groups, newsletters etc.; and introducing an end-of-day email that offered business tips from both the franchisee network and expert business coaches.
As these new aspects came into fruition, it was imperative to provide proper training so we’re all singing from the same song sheet. Every single franchisee was trained on the new systems and procedures, alongside receiving support from the regional business coaches and getting tailored advice during their boot camp sessions.
Throughout this whole period, we’ve been focused on increasing the amount of support on offer and bringing in new ways for franchisees to pivot quickly. With a franchise brand, that’s typically extremely difficult to do; however, with my mantra being “speed to change”, I wanted to perfect the ability to make changes quickly and efficiently. I believe Tutor Doctor has discovered its formula for staying nimble and moving forward in the agile world.