Over 20 years after Tesco launched its Clubcard, how are marketers keeping customers coming back time and again?
Consumers are demanding ads that reflect diversity, which is starting to prompt franchises to look at their marketing strategy in a new light
Thanks to the rise of social media, now is the perfect time to press play on video marketing
Creating an online community can help franchises reach a bigger audience. But doing so is easier said than done
Alex Cavell, PR and marketing manager at Bluebird Care, explains why getting the entire franchise network onboard is vital when embarking on a search engine optimisation campaign
From harnessing social media to having a consistent message, Paul Stafford looks back on what the parties got right
Launching a franchise in a new country is always going to be a challenge but ensuring the marketing is spot on will make it a little bit easier
If your franchise is suffering from a personality deficit, you might want to consider honing your tone of voice
Why putting your franchisees front and centre in your marketing is so much more effective than relying on facts and figures alone
Starbucks, Costa Coffee and McDonald’s have released their festive coffee cups but have we already witnessed peak coffee?