Why you should sweat the small stuff in your marketing
Just like in F1, franchisors have huge wins to make by focusing on the smallest of details
Franchisors must take advantage of the opportunities of the brave new world out there
Franchisors shouldn’t be stuck in the past. Instead, they must look to the future to ensure their brands reign victorious
Advertising is advancing but your message must remain the same
From Instagram influencers to pay-per-click ads, franchises have more options than ever to create a buzz around their business. But deciding which one is right for you isn’t always easy
It’s time to get serious about crisis management
If you find yourself knee-deep in a crisis, it’s better to face up to it and avoid an even bigger PR backlash. How well you manage the crisis will determine your franchise’s future
Are these the five biggest marketing mess ups franchises have ever made?
From offering to pay women to have sex with World Cup stars to naming Norway the land of chlamydia, these franchises may have made the biggest marketing goofs ever
Uncertainty will cause a lot of challenges and opportunities for your recruitment
Brexit will cause a lot of uncertainty. And how you manage your franchise recruitment efforts in the face of it will determine your future. So get it right
Catching screen time to boost your franchise’s reach has never been easier
Yes, you may find a match on Tinder but being clever with smartphone marketing can also attract a lot of new franchisees
Do you know how to end and begin the year on a high in terms of recruitment?
2019 may still seem like a long time away but the end of the summer is the perfect time to ramp up your marketing to source new franchisees
Understanding Analytics to boost your franchise
Are you making the most of your website data? If you aren’t sure, then you need to read this
Just so you know, there’s safety in numbers when it comes to marketing
Paul Stafford, head of communications atChantry reveals how you can make the most of your marketing data
