The importance of marketing during a downturn
It goes without saying that the past few months have been exceptionally turbulent for so many businesses.
Building a brand that will stand the test of time
When you think of ‘big’ UK brands, who or what comes to mind? Some of the larger supermarket brands perhaps, like Tesco or Sainsbury’s, Barclays bank or maybe Cadbury?
How to score big with franchise marketing
I don’t know about you but I’m pretty excited about football returning to our screens!
Adding Up the Cost of Exhibitions
Spring is the exhibition season! If you are franchisor looking at attracting new franchisees, exhibitions are a good chance to meet and talk to prospects.
What to look for when investing in a franchise?
Sarah Cressall of The Creation Station offers expertise and advice to anyone hoping to take take control of their working lives during 2020, and invest in a franchise business.
How mystery shopping can help overcome the epidemic of consumer confidence.
It is a perfect storm for franchisees on the high street. Reduced custom with much diverted online, layers of new regulation, consumer confidence at rock bottom.
Being the first choice for your customers
No matter what sector your business operates in, your customer will have been affected by the recent lockdown.
No Place For Shrinking Violets
Don't be shy, be up front, and believe in what you are selling. These are the wise words of ActionCOACH co-founder Ian Christelow who learnt the hard way – by his own mistakes.
Speed-dating for your future
Any exhibition you go to can feel a little overwhelming. And a franchise show is no different.
Effective Merchandising in the Preschool Franchising Sector
Merchandising can provide a lucrative additional revenue stream for franchises operating in the preschool sector.
