ActionCoach Leader

Advertising is advancing but your message must remain the same

Tuesday, 25 September 2018 Tony Bowman

Advertising is advancing but your message must remain the same

From Instagram influencers to pay-per-click ads, franchises have more options than ever to create a buzz around their business. But deciding which one is right for you isn’t always easy

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It’s time to get serious about crisis management

Wednesday, 08 August 2018 Paul Stafford

It’s time to get serious about crisis management

If you find yourself knee-deep in a crisis, it’s better to face up to it and avoid an even bigger PR backlash. How well you manage the crisis will determine your franchise’s future

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Are these the five biggest marketing mess ups franchises have ever made?

Tuesday, 26 June 2018 Angus Shaw

Are these the five biggest marketing mess ups franchises have ever made?

From offering to pay women to have sex with World Cup stars to naming Norway the land of chlamydia, these franchises may have made the biggest marketing goofs ever

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Press your case but without losing the journalist

Thursday, 10 May 2018 Paul Stafford

Press your case but without losing the journalist

Learning to properly engage with journalists can mean the difference between getting good PR for your franchise and being permanently banished to reporters’ spam folder

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How to use social media as a ladder in your marketing efforts

Thursday, 12 April 2018 Paul Stafford

How to use social media as a ladder in your marketing efforts

Social-media marketing has unearthed unprecedented opportunities to boost your franchisee-recruitment efforts in seven simple steps

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Do you know how to end and begin the year on a high in terms of recruitment?

Monday, 17 September 2018 Paul Stafford

Do you know how to end and begin the year on a high in terms of recruitment?

2019 may still seem like a long time away but the end of the summer is the perfect time to ramp up your marketing to source new franchisees

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Understanding Analytics to boost your franchise

Wednesday, 04 July 2018 Paul Stafford

Understanding Analytics to boost your franchise

Are you making the most of your website data? If you aren’t sure, then you need to read this

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Just so you know, there’s safety in numbers when it comes to marketing

Monday, 04 June 2018 Paul Stafford

Just so you know, there’s safety in numbers when it comes to marketing

Paul Stafford, head of communications atChantry reveals how you can make the most of your marketing data

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Why reinvent the wheel if you've chosen a franchise that works?

Thursday, 26 April 2018 Tony Bowman

Why reinvent the wheel if you've chosen a franchise that works?

Being a successful franchisee is all about following the franchisor’s model. Unfortunately, many fail to do just that

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The imitation game: how to react to marketing copycats

Thursday, 08 March 2018 Paul Stafford

The imitation game: how to react to marketing copycats

No matter what business you’re in, your competitor will always copy your successful marketing ideas. But how you choose to deal with it is up to you

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