Entrepreneur and franchise consultant Rebecca Newenham talks about how you can ensure your branding is ready for the next step
Whether you’re a new franchisor or a well-established franchise brand, recruiting high-quality franchisees is vital for building your franchise business
Dorian Gonsalves advises on the benefits of good communication and how this can enhance your franchise business
Visitor attractions play a vital role in shaping our cultural encounters and enhancing our wellbeing. They hold the capability to unite people from diverse backgrounds, creating an arena for collective moments and lasting memories
The role of technology in marketing is nothing short of revolutionary
One wrong move and your franchise brand can be diluted. Prevent mishaps and crises by investing in effective franchise marketing training
The age-old adage "location, location, location" couldn't be more accurate when it comes to the franchise industry
The old saying goes, “People buy from people”. If this is true, then are we enabling people to see themselves in franchising, through the imagery we use?
PR and its role in crisis comms is serious stuff. Like us, you’ve no doubt seen lots of people talking a lot of nonsense on social media recently.
With a focus on inspiring mothers into business ownership – rightly so – have we actually ignored women without kids?
In today's digital age, the power of viral media and compelling content cannot be overstated
Tim Morris is the MD of specialist franchise communications business, Cymphony. After a lifetime dedicated to franchising, Tim says there is little else he can say that he’s so passionate about