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The Power of authenticity

Thursday, 02 December 2021 Dan Gable

The Power of authenticity
The last few years has seen some profound changes in our values. In the 1987 movie "Wall Street," Gordon Gekko told us Greed is good and now 34 years later, instead of greed being good, we are saying Green is good.

Is customer service dead?

Wednesday, 10 November 2021 Gareth Sanders

Is customer service dead?
Customer service, in its simplest form, is supporting your clients and customers before, during, and after their interaction with the company, regardless of if they decide to buy your product or service.

Is it time to stop selling?

Wednesday, 19 January 2022 Dan Gable

Is it time to stop selling?
If you spend any time watching TV you may have seem the odd advertisement. Content that sells to you is everywhere. I don’t know about you but being constantly sold to with content can get a little boring.

Connecting the dots in 2022

Tuesday, 14 December 2021 Lucy Archer

Connecting the dots in 2022
When it comes to PR, planning and preparation are key to success. This unfortunately means, if you’re only now thinking about your 2022 strategy, then you’re already playing catch up. Merry Christmas!

People have changed, have you?

Thursday, 04 November 2021 Paul Clegg

People have changed, have you?
Those marketing strategies you’ve always relied upon, may no longer be relevant in a post-covid world. So, as you plan your 2022 marketing, Paul Clegg, from Coconut Creatives, offers advice for building an effective strategy for the new normal.

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