Refreshing your marketing can reinvigorate franchisee recruitment
By paying attention to audience, content and channels, it’s easy to breathe new life into your franchisee marketing strategy
How franchises are embracing the latest in customer loyalty
Over 20 years after Tesco launched its Clubcard, how are marketers keeping customers coming back time and again?
Debating diversity: how representative is your marketing?
Consumers are demanding ads that reflect diversity, which is starting to prompt franchises to look at their marketing strategy in a new light
How franchises can use video to promote their brand
Thanks to the rise of social media, now is the perfect time to press play on video marketing
Making friends and influencing people
Creating an online community can help franchises reach a bigger audience. But doing so is easier said than done
The inside story of how spinning a great yarn can up your marketing game
Getting your head around how to tell the right stories can help ensure that word spreads about your franchise
Three franchising lessons from the general election campaign
From harnessing social media to having a consistent message, Paul Stafford looks back on what the parties got right
How to ensure your brand doesn't get lost in translation
Launching a franchise in a new country is always going to be a challenge but ensuring the marketing is spot on will make it a little bit easier
Why franchises should mind their tone
If your franchise is suffering from a personality deficit, you might want to consider honing your tone of voice
Focusing on franchisee stories
Why putting your franchisees front and centre in your marketing is so much more effective than relying on facts and figures alone
