Is your brand strong enough to franchise?
Entrepreneur and franchise consultant Rebecca Newenham talks about how you can ensure your branding is ready for the next step
Pitch perfect: How to attract the right franchisees to your brand
Whether you’re a new franchisor or a well-established franchise brand, recruiting high-quality franchisees is vital for building your franchise business
Spread the word!
Dorian Gonsalves advises on the benefits of good communication and how this can enhance your franchise business
Fostering social diversity: How can visitor attractions create inclusive experiences?
Visitor attractions play a vital role in shaping our cultural encounters and enhancing our wellbeing. They hold the capability to unite people from diverse backgrounds, creating an arena for collective moments and lasting memories
The smart way to grow your business: The role of technology in marketing
The role of technology in marketing is nothing short of revolutionary
Franchisee training - The key to successful franchise marketing
One wrong move and your franchise brand can be diluted. Prevent mishaps and crises by investing in effective franchise marketing training
Using location data to support franchise expansion
The age-old adage "location, location, location" couldn't be more accurate when it comes to the franchise industry
Is franchising misrepresented through our marketing?
The old saying goes, “People buy from people”. If this is true, then are we enabling people to see themselves in franchising, through the imagery we use?
Essential PR strategies for crisis management
PR and its role in crisis comms is serious stuff. Like us, you’ve no doubt seen lots of people talking a lot of nonsense on social media recently.
Are you largely ignoring most women with your franchise marketing?
With a focus on inspiring mothers into business ownership – rightly so – have we actually ignored women without kids?
Mastering viral media and creating content that sells
In today's digital age, the power of viral media and compelling content cannot be overstated
Franchise insight: Communication, brand integrity and supporting long-tenured franchisees
Tim Morris is the MD of specialist franchise communications business, Cymphony. After a lifetime dedicated to franchising, Tim says there is little else he can say that he’s so passionate about
