Press your case but without losing the journalist
Learning to properly engage with journalists can mean the difference between getting good PR for your franchise and being permanently banished to reporters’ spam folder
How to use social media as a ladder in your marketing efforts
Social-media marketing has unearthed unprecedented opportunities to boost your franchisee-recruitment efforts in seven simple steps
Franchise marketing success is in the eye of the beholder
Learning to see your franchise from the perspective of prospective franchisees can be the key to ensuring the beauty of the business opportunity hits home
What does the future of franchise marketing look like
With 2018 just a few weeks away, Paul Stafford gets out his crystal ball and predicts what’s up ahead for advertising in the franchise sector
How to build a buzz around your franchise
Word of mouth can prove invaluable, not only helping to draw in customers but also franchisees. And fortunately franchises can access more sources of buzz than any other business
Why reinvent the wheel if you've chosen a franchise that works?
Being a successful franchisee is all about following the franchisor’s model. Unfortunately, many fail to do just that
The imitation game: how to react to marketing copycats
No matter what business you’re in, your competitor will always copy your successful marketing ideas. But how you choose to deal with it is up to you
Solving the digital dilemma behind your marketing
Determining the right websites to use for your franchise marketing can be tricky, particularly with so many different platforms on offer
How small franchises can make a huge impact
While it’s easy to feel like it’s impossible to beat the big brands, small really can be beautiful for franchisors
Refreshing your marketing can reinvigorate franchisee recruitment
By paying attention to audience, content and channels, it’s easy to breathe new life into your franchisee marketing strategy
