How to ensure your brand doesn't get lost in translation
Launching a franchise in a new country is always going to be a challenge but ensuring the marketing is spot on will make it a little bit easier
Why franchises should mind their tone
If your franchise is suffering from a personality deficit, you might want to consider honing your tone of voice
Focusing on franchisee stories
Why putting your franchisees front and centre in your marketing is so much more effective than relying on facts and figures alone
The Christmas coffee competition kicks off
Starbucks, Costa Coffee and McDonald’s have released their festive coffee cups but have we already witnessed peak coffee?
How to manage your franchise’s reputation online
In the digital era, reputation has become more important than ever. Thankfully there are now a whole host of tools and techniques that can help franchises improve their rep online
How franchises can use video to promote their brand
Thanks to the rise of social media, now is the perfect time to press play on video marketing
Making friends and influencing people
Creating an online community can help franchises reach a bigger audience. But doing so is easier said than done
How involving all stakeholders strengthens your SEO
Alex Cavell, PR and marketing manager at Bluebird Care, explains why getting the entire franchise network onboard is vital when embarking on a search engine optimisation campaign
Why franchises may be missing a beat by not focusing on baby boomers
Franchises are constantly being urged to splash their marketing budgets on targeting millennials instead of the more affluent baby boomers. However, this may not be money well spent
Mapping out your marketing plan
As a franchisee, it’s not easy to know which route you should take to reach your marketing goals. Taking some time to plot out a path can ensure you don’t get lost along the way
