As a franchisee, it’s not easy to know which route you should take to reach your marketing goals. Taking some time to plot out a path can ensure you don’t get lost along the way
For franchisees with no prior marketing experience, promoting their brand new business can be intimidating indeed. Fortunately there’s plenty a franchisor can do to help out
Given Generation Y is transforming the world of business, if franchises want to successfully attract millennials they better tear up the marketing rulebook
Hooking up with another brand can be a great way to grow your market share. But the trick is finding the right partner
Mastering PR is an essential skill for anyone looking to make a splash in the world of franchising
Pokemon Go, 360° video and programmatic ads tend to hog the attention of most marketers but a new study by Signs Express is a useful reminder of signage’s place in the marketing toolbox
Rather than a scattergun approach, taking careful aim is the best way to secure new franchisees
While franchisees may be tempted to boast about themselves, bragging is only likely to alienate consumers. So how can you toot your own horn without blowing it?
The best franchises offer the same level of service in all territories. But how can franchises maintain a consistent approach while addressing the changing needs of customers?
Deciding what to call your franchise is the first step to creating a strong brand identity. However, with plentiful legal obstacles to consider, settling on a company name is far from a walk in the park