Exhibitions can be highly rewarding for a franchisor and can attract a wealth of potential franchisees. But how can a franchisor make an exhibition work for their brand?
How do you create a franchise offering that really sells? Suzie McCafferty explains this is a question that perplexes both new and experienced franchisors alike
Cracking social media is a challenge for any business but for franchises it presents particular issues regarding brand consistency and management