Mastering PR is an essential skill for anyone looking to make a splash in the world of franchising
Engaging in public speaking isn’t just about putting a face to a brand – it is also one of the best ways of delivering your vision to franchisees and customers alike
Sponsored by Royal Bank of Scotland, the Best Franchise Awards have revealed a shortlist of the highest-rated franchises according to a survey of franchisees
In an age where content is king, franchises risk selling themselves short by not having a blog. But jumping on the blog bandwagon for the sake of it can be even more costly
Forming links with the local community and getting their brand out there is vital for any franchisee looking to go the distance
Deciding what to call your franchise is the first step to creating a strong brand identity. However, with plentiful legal obstacles to consider, settling on a company name is far from a walk in the park
Entering your franchise for an award might be time-consuming but the rewards of winning will make it all seem worth it
Any new franchise looking to kickstart its marketing efforts has to first answer a fundamental question: to outsource or not to outsource?
Exhibitions can be highly rewarding for a franchisor and can attract a wealth of potential franchisees. But how can a franchisor make an exhibition work for their brand?
How do you create a franchise offering that really sells? Suzie McCafferty explains this is a question that perplexes both new and experienced franchisors alike