Given Generation Y is transforming the world of business, if franchises want to successfully attract millennials they better tear up the marketing rulebook
Hooking up with another brand can be a great way to grow your market share. But the trick is finding the right partner
Mastering PR is an essential skill for anyone looking to make a splash in the world of franchising
Engaging in public speaking isn’t just about putting a face to a brand – it is also one of the best ways of delivering your vision to franchisees and customers alike
Sponsored by Royal Bank of Scotland, the Best Franchise Awards have revealed a shortlist of the highest-rated franchises according to a survey of franchisees
While franchisees may be tempted to boast about themselves, bragging is only likely to alienate consumers. So how can you toot your own horn without blowing it?
The best franchises offer the same level of service in all territories. But how can franchises maintain a consistent approach while addressing the changing needs of customers?
Deciding what to call your franchise is the first step to creating a strong brand identity. However, with plentiful legal obstacles to consider, settling on a company name is far from a walk in the park
Entering your franchise for an award might be time-consuming but the rewards of winning will make it all seem worth it
Any new franchise looking to kickstart its marketing efforts has to first answer a fundamental question: to outsource or not to outsource?