Any new franchise looking to kickstart its marketing efforts has to first answer a fundamental question: to outsource or not to outsource?
Exhibitions can be highly rewarding for a franchisor and can attract a wealth of potential franchisees. But how can a franchisor make an exhibition work for their brand?
How do you create a franchise offering that really sells? Suzie McCafferty explains this is a question that perplexes both new and experienced franchisors alike
Cracking social media is a challenge for any business but for franchises it presents particular issues regarding brand consistency and management
In an age where content is king, franchises risk selling themselves short by not having a blog. But jumping on the blog bandwagon for the sake of it can be even more costly
Forming links with the local community and getting their brand out there is vital for any franchisee looking to go the distance
Brand is key to the success of franchises, so extra care should be given when alterations are made