Puddle Ducks

Puddle Ducks, founded in 2002 and franchised in 2007, teaches over 25,000 babies and children to swim each week across the UK.

Minimum Investment

£ 125000

Annual Fees

£ £34,000 plus VAT

Full Investment

On Application

Additional Funding Support

On Application

Franchise Industry

On Application

Estimated Annual Profits

On Application

We partner with talented, passionate people with real business acumen who we mentor closely with outstanding Head Office support and back-office systems to ensure your business runs smoothly.

Our franchise owners aren’t tied to a desk. They enjoy the freedom and the challenge of running their own business; and the pride that comes from helping a child to become a confident swimmer.

Just like our children, a Puddle Ducks franchise is unique. It’s an investment that allows you to change not only your and your family’s lives but the lives of the children you teach.

Most of our Franchisees start off teaching in the water, so they can fully immerse themselves in the product and truly understand their customers but ultimately, the aim is for you to manage a team of teachers, taking ownership of your own territory and eventually your own pool.

We want our franchisees to make money and be profitable, so we offer a highly successful business model and all the support you need to thrive.

As Finalists for the 2022 bfa HSBC Franchisor of the Year Award, 2022 EWIF Award Winners and with 10 consecutive years of 5* Franchisee Satisfaction under our belt, we are moving into our third decade with a clear vision for the future and would love to talk to you about helping us to deliver our mission to every corner of the UK.

We currently have territories available in:

  • London (and surrounding area)
  • Surrey
  • Buckinghamshire
  • Birmingham
  • Hampshire
  • Devon
  • South Wales
  • South Scotland

EF100 People's Choice Award

Contribution
Our mission is for EVERY child to love and respect the water and to swim beautifully. We empower parents through our guided-learning approach. Our Ripple Effect touches our families' physical & social lives and the essential life skill;learning to swim. We deliver water safety talks to '000s of children across the UK every year. Our franchisees work with local pool owners, investing to help stop pool closures in the UK. Supporting charities & partnering with community based organisations.
Support
Support is one of the key values of Puddle Ducks. We support our franchisees and their teams to in turn, support the families they teach;empowering parents and carers to feel confident around water with their little ones and giving children the essential life skill of learning to swim. We support our teams to deliver excellence;CPD and career paths for even the most junior, apprenticeships, HR and wellbeing support for all our network, including their families.
Innovation
Through innovation in the pool build area, we can ensure sustainability and environmental credentials;using renewable energies as well as innovations that mean less chemicals in our pools;better for our customers and better for the environment. As the first 100% child led swimming programme we are innovators in the sector and proud to lead the way.
Future
With our vision of pool builds and ownership for the future, we envisage being important centres of the local communities we serve. Our premises are places for parents and carers to meet;we will provide spaces for other important services such as antenatal classes to meet. By selling our remaining territories we can also bring our water safety talks to more children around the UK.

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Minimum Investment
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£ 0 £ 250,000