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Puddle Ducks

Founded in 2002 by Jo Stone and Tracy Townend, Puddle Ducks started franchising in 2007 and now teaches over 20,000 children to swim every week across 34 franchises in the UK. This multi award-winning franchise goes from strength to strength with 2020 seeing 5* Franchisee Satisfaction for the 8th year running and Finalists in the bfa Franchisee of the Year Awards amongst the recent accolades.

Innovation is key to our success; from proprietary technology with our bespoke management software to our unique, 100% child-led swimming programme, to our industry-first TV advertising campaign, we are leading the way both in baby and child swimming and with our franchise model.

Our franchise owners enjoy a high level of Head Office support with a team of experts in Business Management & Growth, Finance, Technical (swimming and pool management), Marketing, Retail and IT.

Franchising with Puddle Ducks is an opportunity for you to join a network of individuals who have never looked back; even in the tough climate that faces us all today, we have come out of this stronger together and the future is bright. 2021 will start with two new franchise owners launching in virgin territories. With two pools now owned by franchises in the network, two further pool builds underway and several franchise owners moving into investing in and managing existing pools, we are entering a new and exciting era of growth and sustainability.


  • Telephone: 01477 410082
  • E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
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