TV advertising now rivals digital for measurable impact, offering franchisors the granularity of web analytics with the broad reach of traditional TV.

Is it possible to generate leads through PR activity? It’s a question the team at Rev PR hear all the time

Franchise exhibitions are a fantastic opportunity for you to meet multiple franchise brands all in one place. Here, experienced BFA members give their top tips on how a potential franchisee can get the most out of their day

In the competitive world of franchising, the decision between assembling a dedicated team or outsourcing marketing tasks can define success

In the splendour of London’s Leonardo Royal near the historical echoes of St. Paul’s, the United Kingdom’s franchising elite convened for the much-anticipated Elite Franchise Top 100 (EF100) 2024 gala.

AdSmart is the revolutionary approach to TV advertising which levels the playing field so franchisors of all shapes and sizes can benefit from the unrivalled power of TV.

Despite the complexity of your franchise network, it’s possible to ensure everyone performs well with the following three essential elements for success

For many business leaders, the ever-evolving landscape of digital marketing can be daunting.

There’s a whole world of online platforms out there that can support the development of your fledgling franchise business. So here are five that I would wholeheartedly recommend.

Entrepreneur and franchise consultant Rebecca Newenham discusses how you can harness the value of podcasts to grow your franchise network.

We live In a data-driven age. Data in franchising can be a really powerful ally in providing the franchisor the opportunity to use data analytics to transform the way that decision making happens

How’s your Social Media strategy? Coconut Marketing’s Paul Clegg looks at key data from 2023, and potential trends to be aware of for 2024.