Is it possible to generate leads through PR activity? It’s a question the team at Rev PR hear all the time

It’s impossible to ignore the seismic change in how franchise brands have taken to operating over the last few years. Thanks to the pandemic, the cost-of-living crisis, recessions and more, it may be easy to look on it as all doom and gloom – but what if out of these, the franchise industry could be considered stronger?

The BFA is now restructuring its management team

Entrepreneur and franchise consultant Rebecca Newenham talks about handling rejection and finding the positives in a difficult situation

In the competitive world of franchising, the decision between assembling a dedicated team or outsourcing marketing tasks can define success

Dorian Gonsalves advises on the importance of exploring new technology, and how awards can contribute to that all-important team spirit.

AdSmart is the revolutionary approach to TV advertising which levels the playing field so franchisors of all shapes and sizes can benefit from the unrivalled power of TV.

Despite the complexity of your franchise network, it’s possible to ensure everyone performs well with the following three essential elements for success

As with any company, a franchise business will progress through a series of different stages during its lifetime.

Stop speaking to the pain points of potential franchisees. Use positive psychology instead to help them to visualise success.

Nigel Toplis says there are five key steps between identifying a potential customer, and converting them into a trusted ‘business partner’.

In the dynamic world of franchising, the relationship between franchisors and franchisees plays a pivotal role in the growth and prosperity of a brand