Across the children’s activity sector, the same language appears in almost every brand, and few franchisors know where the problem actually starts

Most franchise recruitment websites are designed to look impressive rather than generate enquiries, leaving valuable leads behind before they ever get in touch

2026 edition sees 58 finalists in 14 categories, including the newly instituted Advisor and Supplier Award, recognising the efforts of a company or individual who has done the most to support the franchising industry

Whether you’re drawn to the freedom of starting from scratch or the structure of a franchise, the right path depends on knowing yourself. Paul Clegg, MD of Coconut Creative, breaks down the key differences

The EF100 UK Awards open on 6 July. A judge-led virtual masterclass on 1 July will help franchisors understand what makes a strong submission, before entries officially open

A British heatwave has a funny way of making people reassess their careers. Here is why so many end up exploring franchise ownership

Dara’s Eurovision win proves scaling a franchise requires overcoming local scepticism, protecting your unique brand DNA and transforming your network into a powerful movement

Burnout, fragmentation and AI uncertainty are exposing the limits of freelance marketing. Franchising offers a more sustainable way forward for both marketers and SMEs

Most franchise brands lose prospective franchisees before the first conversation – here is what the Trust Gap is and how to close it

To combat lead shortages, franchisors must shift from acquisition to smarter conversion by auditing CRMs, optimising websites, leveraging AI-ready Digital PR, and re-engaging neglected databases

Discover how franchise marketing campaigns can bridge local relevance and national brand strategy for franchisees

Practical franchise search tips for pairing your personal strengths with the right franchise model to ensure long-term success