Caremark, winner of the BFA Franchisor of the Year 2025, is the largest privately owned home care franchisor in the UK. With a 20-year track record and 150-plus offices across the UK and Ireland, Caremark teams deliver over 135,000 care hours each week, giving you, as a new Franchise Owner, a brand with scale, credibility, and commercial strength.
The UK home care market is built for long-term growth. An ageing population, increased pressure on hospitals, and a strong preference for home-based support mean demand will only continue to rise. It is a recession-proof, pandemic-proof sector, supported by both government and private funding.
With Caremark’s model, you get access to the entire market, serving both private customers and local authority contracts, with no cap on turnover and one of the lowest advice and support fees in the sector at just 4.5%. This allows you to build a secure future while making a real difference in your community.
Behind every office is hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.
Franchise owners also benefit from:
- Eight-day intensive induction covering compliance, operations, finance, and marketing
- Inclusion in the National Marketing Fund, delivering over 37 million impressions in year one
- Corporate branding package for stationery, marketing literature, clothing and vehicle livery
- Marketing launch package with website creation, PR, social media setup, Sky TV advertisement, and signage
- Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
- Professional memberships and first year’s regulatory body registration and UKHCA membership
- Seven-year licence with free renewal at term
- Exclusive UK territory with the ability to expand
- Constructive quality audits and scheduled review visits
- Enquiry handling training for office staff
- Ready to use technology, compliance and care planning tools
- Peer mentoring and regular network events
Every day, you will see your business improving lives and delivering the financial returns you set out to achieve.
In short, Caremark are exactly what a care company should be. If you want a franchise with wide market access, security and purpose, without compromising on profit, this could be your next move. It could change lives, starting with yours.
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To find out what else is included in the Caremark package, download their Prospectus on their website.