Kevin Yates is CEO of the EMEA region for Snap Fitness, the UK’s fastest-growing gym franchise. In 2022, he was awarded the prestigious accolade of Great British Entrepreneur of the Year within the health and fitness industry. With over two decades of fitness industry experience which includes founding and evolving market-leading concepts, he applies his innovative thinking to future-proofing the investment of Snap Fitness’ franchisees and staying ahead of the competition.