Auditel appoints new Managing Director

Chris Aston has been named Managing Director of leading procurement franchise, Auditel.

Auditel appoints new Managing Director

Chris Aston has been named Managing Director of leading procurement franchise, Auditel. On Friday 15th November, at the brand’s annual conference, founder and owner, Chris Allison, announced his successor to a delighted audience. Allison himself moves into the role of Executive Chairman with a mission to expand the franchise into new markets.

“We’ve built an amazing business over the last 25 years and we’re on the cusp of an exciting new era,” said Allison. “Strategic procurement is our core discipline but with the rise of technology, digital disrupters and the 4th industrial revolution, we see a huge opportunity. In order to leverage that, Chris Aston will take on the role of Managing Director whilst I focus on the development of these new markets, specifically, digital procurement.”

“This progression is designed to secure not only the individual businesses of our 100+ consultants but the 1000s of businesses we support every day. As a network, we provide vital leadership in these uncertain times so that companies are able to make good decisions that are aligned to their operational strategies. On a personal note, I’m incredibly excited for the future. I’ve always enjoyed innovation and developing a business to ensure ongoing viability and success. I’m looking forward to channelling my passion for the brand in a new capacity.”

Chris Aston joined Auditel as Marketing Director in 2018. With more than 25 years’ experience working in both Auditel and Expense Reduction Analysts, his knowledge and experience of the franchise and procurement industries is unparalleled.

“Chris is someone I’ve known for many years” said Allison. “In fact, he began life working for Auditel in the late 90s! He has since progressed within our profession, amassing a wealth of knowledge in the industry. When choosing a successor, I needed someone who understands this business as well as I do. Someone to take up the mantle and ensure we continue to support our affiliates and our clients to the best of our abilities. Chris is ideally suited to that role.”

“It’s a massive honour to be appointed as Managing Director,” said Aston. “To be handpicked by my great friend and esteemed colleague was very humbling. My objectives are very clear, I intend to drive Auditel forwards as the market leader and take the business to new heights. We have a huge opportunity in front of us to create something really impressive. We have an amazing network of franchisees who are the life and soul of the organisation and I want to help them realise their potential. The innovation we bring to our model as we adapt and grow to into new markets will truly set us apart as the number-one name in strategic procurement.”

Auditel was founded in August 1994, on the cusp of the deregulation of the utility industry. Its consultancy service was pioneered to help UK organisations make effective and informed procurement decisions. Over the last 25 years, the brand has expanded and evolved to now encompass 100s of cost centres and support 1000s of businesses across the UK. Auditel Consultants work closely alongside FDs, CEOs and business owners as trusted business advisors. Delivering new perspectives and insights for clients, they help to drive change and increase profitability, competitiveness and growth.

Latifa Yedroudj
Latifa Yedroudj