Our annual ranking, celebrating the most dynamic and high-performing franchises in the country, opens for entries on Friday 1st August 2025.
Earning a place in the EF100 positions a franchise brand as a leading force within the UK franchising sector. It is an achievement that boosts brand reputation and raises visibility among prospective franchisees nationwide. For brands that claim one of the coveted Top 100 spots, our definitive league table shines a spotlight on the businesses setting the gold standard in franchising.
Each year, the EF100 rankings are decided by a distinguished panel of more than 25 leading experts from across the UK franchising industry. This includes prominent figures such as Anita Roberts, Franchise Director, and Gillian Morris, UK Head of Franchising, from our headline sponsor HSBC UK. They are joined by respected industry leaders like Pip Wilkins QFP, Chief Executive of the British Franchise Association, among many others.
Franchises are assessed using a comprehensive eight-point scoring system covering key areas such as longevity, financial performance, network size and growth, and contributions to both the franchising sector and local communities. We also examine the level of support provided to franchisees, the brand’s commitment to innovation – particularly in technology and ESG initiatives – and the ambition shown in future plans, including expansion, product development and customer experience. This well-rounded approach ensures EF100 recognition reflects genuine excellence across every core aspect of franchising and business as a whole. Click here to view the full list of our EF100 judges.
For Anita Roberts of HSBC UK, “This is my fourth year judging the EF100, and I’m always genuinely excited to see the fresh ideas, growth stories and standout achievements that brands bring to the table.”
Alongside the Top 100 rankings, our EF100 awards evening shines a spotlight on exceptional achievements across the sector. Special honours – including the coveted EF100 number one winner’s trophy – will be presented during a glittering ceremony in March. A host of additional awards will also be announced on the night, recognising standout performance, innovation, sustainability, diversity and more.
Jodie Marsh, our Commercial Director, said, “Recognition is so important in franchising, and the EF100 awards evening is a true celebration of the industry’s best. It’s always an incredible night filled with inspiration, energy and well-deserved applause!”
Entries close at 5pm on Tuesday 30th September 2025, with the official rankings set to be revealed on Friday 5th December. You can submit your entry, here on August 1st.
Finalists who secure a place in the Top 100 will be invited to our spectacular awards ceremony on Thursday 12th March, where this year’s winners will be crowned. Click here to learn more about the EF100 and view current rankings.
