TRIB3 to launch 10 new sites in new European territory
There appears to be no stopping the accelerated expansion of global fitness franchise TRIB3, which recently announced that the company has signed a 10-site development deal in south-east Europe.
This exciting news was made public by TRIB3‘s chief development officer Karl Dietrich, who said: “We are delighted to bring our exciting brand to Greece and Cyprus. This means we now have 10 international territories around the world.”
The fast-growing boutique fitness franchisor will be opening these new stores over the next five years. And TRIB3‘s newest franchise partners are George Tselingas, Soti Michael and Zino Michael who have secured the rights for Greece and Cyprus, and are hoping to open the first store in October 2022.
Originally from Athens, the trio are overjoyed with the agreement and Zino says: “We explored a number of options when looking for the right fitness brand to launch into the Greek market. But when I spent time with TRIB3‘s central support team, and visited their flagship locations in Madrid and Manchester, I just knew it had to be TRIB3 for us.
“The operation will be seamless and thanks to TRIB3‘s support team – who go that extra mile to assist their franchisees – I am confident we will stand out within the fitness franchise market.”
TRIB3‘s chief development officer Karl returned the compliment, by saying: “As soon as we met George and his family, we knew there was a great partnership to be had. They bring so much commercial acumen and investment experience to the table, but they also want their new business to be family owned and family run. This is something we admire and respect.”
TRIB3‘s chief executive Kevin Yates is also satisfied with this latest development, as he explained: “As a franchisor and support team, we are well versed in operating in this part of the world. Matteo Cerruti, who has worked in this territory for other major brands, will be heading things up in the region for TRIB3, and working closely with Zino, Soti and George. We are excited about coming to this new market and I know the brand will really resonate.”
In another press announcement, TRIB3 said they have appointed Rob Barker as a non-executive director. Rob will focus on further growing, elevating and strengthening the brand as a global franchise network.
About: TRIB3, whose global headquarters are in Manchester, is one of the fastest growing fitness boutiques in Europe. They offer instructor-led high intensity interval training. Treadmills, resistance and intensity sessions form part of their unique offering, while allowing customers to prepare, sweat and recover at their luxurious studios.
Each 45-minute session is led by expert coaches and topped off with a custom heart-rate check, allowing members to monitor their progress. Each TRIB3 location nurtures a community experience through its purpose-designed lounge areas, while hosting regular social events for its members to enjoy.
The global fitness franchise has over 70 stores across 10 international territories. Moves are being made to launch in the United States, while TRIB3 is also one of the first ever fitness studios to expand into the metaverse.
For more information about starting your own TRIB3 franchise, as well as the available partnership options, please visit: https:/trib3.co.uk/franchise/
