United by shared values and culture, they have worked together to cement their position as the market leader for lawn treatment services in the UK.
Greensleeves has continued to strengthen its strong foundations with the centralised support from Neighbourly and its family of six brands, all of whom work in synergy with each other. “It has been energising and challenging, packed with relationship building, learning curves, collaboration and exciting forward planning,” commented Cheryl Harper, Managing Director of Greensleeves. “And despite the continued economic and political uncertainties this year has brought, we are delighted with the success of our first year, and we’re focused on future growth in 2024.”
With over 100 UK-wide locations, Greensleeves has plans to expand even further now. The brand has welcomed eight new franchisees into the family since the start of the year, and it’s showing no signs of slowing down. The most recent addition is Jason Perry of Greensleeves Hertfordshire who has transitioned over from being employee to franchisee. Prior to investing in the franchise, Jason was lawn manager for the company-owned location for nine months and then chose to invest in his territory. He has ambitious plans to scale up his new business and take it to the next level.
“From the moment I started working for Greensleeves, I knew I wanted to be a franchisee having seen the support and guidance you receive from the franchisor,” said Jason. “Being part of Neighbourly has also been a massive deciding factor, knowing that I would be part of a much wider network of shared knowledge and experience. I absolutely love my job and have always taken great pride in my work, so it is safe to say there has never been a more exciting time to join Greensleeves. With a customer base of over 500, I now have ambitious plans to grow my business 20% year on year while continuing to provide exceptional customer service and excellence to everyone.”
“It’s a really exciting time for Greensleeves and all our franchise owners as we continue to grow the brand across the UK. We have earned remarkably good customer feedback and online reviews, which we are incredibly proud of, and we can now build on this by always providing a quality service to all our customers and going above and beyond. I have been hugely proud to be part of this journey with Neighbourly so far and am now looking forward to next year and beyond.”