Just Cuts prepare to get back to business

As British retailers around the nation prepare to open their doors once again, it's the hairdressing industry that stands to benefit from the three months of enforced closures.

Just Cuts prepare to get back to business

As British retailers around the nation prepare to open their doors once again, it’s the hairdressing industry that stands to benefit from the three months of enforced closures. In times of recession and challenge, hair doesn’t stop growing. Just Cuts, the international hair salon franchise with locations in Australia, New Zealand the UK, are more than prepared to welcome clients who are desperate to get back in the salon chair.    

“All our UK salons will be reopening from the 4th
July, with significant safety and cleanliness measures in place to keep our
Franchise Owners, Stylists and Clients safe,”
explained David Mathie, UK General Manager. “We want to
thank our loyal Clients for keeping in touch and look forward to welcoming them
back. We’ve been inundated with messages, asking when we’ll reopen, so imagine
there will be a queue around the block come that Saturday morning. If the
reopenings in Australia and New Zealand are anything to go by, then that’s what
we’re expecting!”

Following a one-month-long period of voluntary closures in Australia and New Zealand, Clients couldn’t wait for their first regular haircut in weeks. One Client even camped outside her local salon in Queenstown, New Zealand, to guarantee she would be first for her post-quarantine haircut.

To safely greet Clients at their six salons from the first week of July, Franchise Owners have implemented significant safety regulations.

“We’ve made considerable alterations to our standard
operations, by encouraging card payments and providing our salon owners with
PPE and marketing collateral to effectively communicate these restrictions. We’ll
also be paying significant attention to our cleaning regimes, enforcing daily
deep-cleaning and sterilising stations between every appointment. Adapting to
these new rules is certainly going to be challenging for our Franchise Owners
but crucial for the longevity of our brand.”  

Salon doors first closed in the UK on the 23rd March, when the Government enforced a nationwide lockdown. With guidelines imposing a two-metre distance and staying home where possible, salon owners were suddenly faced with the uncertainty of when and, in fact, if their businesses could reopen. Just Cuts took a proactive approach, reassuring their Franchise Owners that these necessary procedures would be implemented to ensure a safe and timely reopening.

“We jumped into action, devising a strategy that would
mean our doors could reopen as soon as the Government guidelines lifted. This
has certainly benefited our Franchise Owners, as competitors scramble to devise
new ways of doing business. In comparison to other industries, hair styling is
recession proof, especially when you take into account the affordable price of
our Style Cut.

“Despite the lockdown, we’ve been able to keep morale
between our network very high, by checking in with them daily and encouraging
them to share messages of support for other Franchise Owners. Now our opening
date is fast approaching, Stylists can’t wait to get back out on the salon
floor and our Owners are looking forward to expanding their existing
businesses. There’s so much more to come for Just Cuts in the UK this year. Our
nationwide reopening on the 4th July is the first celebration of
many – just watch this space.”

For more information about franchise opportunities with Just Cuts, visit www.justcuts.co.uk

ABOUT THE AUTHOR
David Mathie
David Mathie
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