The launch of a new franchise opportunity is always going to be a cause for celebration, but when that opportunity is disrupting and pushing the boundaries of a long-established and ever-changing market – it get’s really exciting. Ignite Dating Group Ltd is rewriting the rules of the dating industry as the UK’s only dating franchise with accreditation from the Matchmaking Institute and the Myers Briggs Company.
An industry that is notoriously known for being immoral, the dating sector hasn’t always had the best reputation but Ignite Dating’s commitment to ethical and moral diligence is revolutionising the industry and bridging the gap that the lack of a regulatory body allows.
Unlike any other dating agency in the UK, all Ignite Dating franchise matchmakers have completed training and received accreditation from the Matchmaking Institute – the world’s only organisation able to give certification in the field of matchmaking. Alongside this, they will also complete the Myers Briggs Type Indicator (MBTI) certification program allowing them to achieve Myers Briggs Practitioner status. This means that they can ethically and accurately use MBTI to communicate with their clients and help them understand how their personality type impacts their relationships and guide them to the best approach to succeed in their goal of finding a long-term, committed relationship.
“Having worked in the dating industry for over a decade, I have witnessed many dating agencies come and go and one of the things that I really struggled with is the fact that it is one of the only industries in the UK that does not have a regulatory body,” explains Michelle Begy, managing director and founder of Ignite Dating Group Ltd. “The lack of regulation means that essentially anybody with a laptop and an internet connection can claim to be a qualified matchmaker, thinking that it is an easy way to make a quick buck. But the truth is a lot of work goes into being a successful matchmaker – particularly one who stands by a moral and ethical code of conduct, which is why I invest in all of my franchisees to undertake training and accreditation in both matchmaking and MBTI personality profiling.”
Former head hunter matchmaker, Michelle Begy set up Ignite Dating Group Ltd in January 2020, ten weeks before the national lockdown. Her vision was to create a matchmaking service that took the hard work out of dating and provided a dating journey that left her clients feeling confident, energised, and safe, working towards the ultimate goal of a long-term, committed relationship with the support and guidance of a local, expert matchmaker. Since then, Ignite Dating has facilitated hundreds of relationships and has achieved a 350% increase in the number of people taking up its services since lockdown restrictions eased, a figure that continues to grow month-on-month.
Backed up by years of experience in the industry and accreditation from two of the most well-established and world-recognised organisations, Ignite Dating’s matchmaking service is evidence-based and ethical whilst still being practical, tailored and outcome-focussed. As a result, Ignite Dating has become one of the most established and highly regarded names in the industry with a multitude of awards under its belt.
And it’s not just the consumer marketplace where the brand is carving out a new path. As a flexible opportunity that offers a healthy work-life balance that fits around a family or other commitments while offering career progression and further qualifications, the franchise is undoubtedly the first of its kind in the UK. Testament to its proven, successful, and unique model, franchisees are already operating successfully in Surrey, Hampshire, Yorkshire, Manchester, Cornwall, and Devon. Now, Ignite Dating is ready to open up the opportunity across the country in a bid to keep up with the growing demand for a more personalised and ethical dating service.
This article comes courtesy of Ignite Dating Group Ltd, a multiple award-winning elite matchmaking and introductions agency that specialises in hand-selected personal introductions to help busy, successful professionals find love.