Bringing everyone up to speed
Sales and marketing director Thea Sparkes explained the ethos behind the day: “As a franchise that is celebrating its 15th anniversary this year, some of our first franchisees went through their initial training with us a long time ago and although we still speak to them and support them regularly, the general business landscape has evolved and we wanted to bring everyone up to speed on the latest developments, equipping them with tools to stay competitive and continue thriving.”
How to attract new clients
Topics covered by the head office team at the day-long event included, looking at their territories and identifying ways to attract new clients, digital marketing, the use of AI and goal and objective setting.
We Love Pets, who recently ranked in the finals of the BFA (British Franchise Association) Franchisor of the Year Awards, is the largest pet care franchise in the UK, with over 120 franchisees running successful pet care businesses. Franchisees mainly walk and board dogs, visit cats and small furry pets, but can also care for horses, chickens, goats, llamas etc.
Phenomenal feedback
“The feedback we’ve received following the event has been phenomenal,” said Thea Sparks, adding: “Not only were our head office team able to give franchisees some outstanding takeaways to implement immediately in their businesses, but the franchisees themselves used this as an opportunity to share best practice with each other, supporting their colleagues from across the country, which was heartwarming to see and one of the greatest benefits of being part of a large, supportive franchise network.”
Keep abreast of what is changing
Meanwhile, Jake Stock, owner of We Love Pets Pakefield, who attended the course said: “I thought it was an amazing day, and I learned a lot. Being in business you must keep abreast of what is changing, so it was really helpful to have a refresher, and I now have a much better understanding of how I can harness AI and Google to help me run my business.”
In the meantime, a second refresher course is planned for later this year
To find out more about owning your own visit the We Love Pets website.
