Under the deal Water Babies branding will be on front of pack across the entire BEAR Little Paws and Fruit Treasures ranges, aimed at little ones aged 2+ and 3+. It will also be offering a chance for children aged 2-5 to win eight free swimming lessons with Water Babies.
Given the health benefits of BEAR snacks, such as no added sugar, Water Babies is hoping, via its exposure in supermarkets, kitchen cupboards and lunchboxes UK-wide, to introduce its product to a new generation of 2-5 year olds.
The company’s business model is to introduce babies as young as one day old to swimming, creating a safe environment in which parents, carers, babies and children can enjoy gentle exercise and learn new skills together while teaching the lifesaving skill of learning how to swim.
Co-founded by Paul Thompson in 2002, the company has grown into the world’s largest baby swim school, today teaching more than 80,000 babies every year through a network of family businesses across the UK, Ireland, Canada, Germany, The Netherlands, China and US.
Classes are structured to align with key development milestones, providing proven physical and cognitive benefits for children. The ‘Oceans of Imagination’ programme, for example, incorporates tried and tested techniques into a learning experience that unlocks new challenges as learners’ skills develop.
Commenting on the partnership with BEAR Natasha Laws, Director at Water Babies said it will provide families with the opportunity “to win some of our award-winning baby and toddler swimming lessons through this exclusive on-pack promotion across the entire BEAR Little Paws and Fruit Treasures ranges.”
She added: “Children are at the heart of everything we do at Water Babies, and this includes supporting little ones development as they grow, both in and out of the pool.”
“Nutrition is a key part of this, and we believe in BEAR Snacks’ values and work towards providing families with fruity snacks to support a healthy lifestyle. We look forward to seeing the exclusive on-pack promotion in retailers and the engagement from families across the country with this partnership.”
The Water Babies on-pack promotion will launch across the entire BEAR Little Paws and Fruit Treasures ranges through 22/9/24.
Among its numerous awards, Water Babies achieved the British Franchise Association (BFA) Culture and Leadership Award Winner in 2020, won the BFA Business Resilience Silver Award in 2021 and in December 2022 was ranked a creditable fifth in the Elite Franchise list of the UK’s Top 100 franchise businesses.
