The KBB sector sees huge opportunity for growth, with kitchens being a key purchase for homeowners at various life stages. While the market has faced challenges in recent years, due to shifting consumer priorities and economic pressures, the JKMR UK Fitted Kitchen Market Report (published July 2024) projected the market will reach £5.3 billion by the end of 2024. This demonstrates sustained demand and opportunities for businesses willing to adapt.
Looking at the kitchen offering, traditionally, kitchen showrooms have dominated the high street and retail parks, with large, aspirational displays designed to appeal to a broad audience. However, this approach often limits customer choices to what is on display, rather than tailoring solutions to their unique spaces and lifestyles.
Kitchens are practical spaces, however, looking past their function, they serve as emotional hubs of the home with family bonding and entertaining. Over the past 5 years, we see more and more that consumers are seeking personalised offerings with specific regional preferences. Lifestyle trends are also key in addressing the needs, whether that be for food enthusiasts looking for high-performance appliances, or busy families wanting to prioritise easy-to-clean surfaces.
Raison Home offers a refreshing alternative. By working exclusively in customers’ homes, their designers collaborate with clients to co-design kitchens that align perfectly with individual needs, preferences and available space. The use of virtual reality technology further enhances this experience, allowing customers to explore and refine their designs in a fully immersive environment before committing to any physical changes.
Mark Sewell, Business and Partnership Development Manager, Raison Home comments, “This innovative model benefits both customers and franchisees. Customers enjoy a personalised, flexible process led by a dedicated designer who meets them at home at their convenience. For franchisees, the absence of a showroom reduces overheads and enables them to focus on customer service while achieving greater flexibility in their own schedules.
For franchisees, this customer-first model not only reduces costs but also positions them to thrive in a competitive market while offering unparalleled flexibility and work-life balance.”
As the KBB market evolves, Raison Home’s customer-centric, showroom-free approach positions its franchisees to capitalise on industry trends while offering homeowners a truly bespoke service.
With over 20 years of success across Europe and more than 120 franchisees in Europe and the UK, Raison Home has proven the effectiveness of its model. The company’s comprehensive training program equips new franchisees with the knowledge and skills needed to excel, from understanding materials to mastering building customer relationships, ensuring they are prepared to succeed from day one.
While Raison Home recognises that some customers may still prefer the traditional showroom model, the diverse and growing kitchen market offers ample opportunity for success across different business approaches.
This article comes courtesy of Raison Home, a trusted provider of bespoke interior design solutions, including custom-designed kitchens, living rooms, walk-in wardrobes, and more.
