Basking Babies

Basking Babies is a multi-award-winning brand. Franchisees run successful business offering Baby Yoga, Baby Massage, Support Circles and much more in their local communities.

Minimum Investment

On Application

Annual Fees

On Application

Full Investment

On Application

Additional Funding Support

On Application

Franchise Industry

Children

Estimated Annual Profits

On Application

Supporting & empowering parents through their early parenting journey

Basking Babies is a national franchise business offering events, pregnancy relaxation, sharing & support circles, baby massage, baby reflexology, and baby yoga classes. Our current team of 23 passionate, expert instructors offer both in-person and live online award winning classes to support parents from pregnancy to pre-school.

Would you like to build a profitable, flexible business that you love?

When I set up Basking Babies my mission was to support and empower families through their early pregnancy journey and to support and empower women who want a successful, yet flexible business that truly works around family life.

With our now proven business model you could enjoy the freedom and flexibility of running your own business whilst having all the necessary support along the way.

We have franchise opportunities across the UK. Download the prospectus to start your Basking Babies journey.

EF100 People's Choice Award

Contribution

Basking Babies was founded to ensure no new parent feels alone, creating supportive communities through our classes. We empower women to build flexible businesses, while our BFA membership shows our commitment to ethical, professional growth. Shortlisted for Franchisor of the Year, we also contribute to sector standards via CAA and ICAP. Our network fundraises for family-focused charities, with franchisees leading local initiatives that bring comfort, connection, and care to their communities.

Support

Basking Babies provides franchisees with comprehensive support, from online and in-person training to buddy systems and ongoing mentoring. Our Franchisee Support Manager, marketing guidance, and peer network ensure no one feels alone. With wellbeing at the heart of our approach, we offer mental health training, resilience workshops, and open dialogue. Through tailored resources, FAC input, and continuous development, we empower franchisees to grow confident, sustainable businesses.

Innovation

Basking Babies challenges the idea of children's franchises by showing they can be both flexible and highly profitable. We lead with tech-driven booking systems, seamless payments, and new class innovations like baby reflexology and Mama Circles. Generous territories support growth, while AI tools, digital resources, and collaborations with family-focused brands enhance efficiency and impact. Our commitment to innovation empowers franchisees and delivers exceptional value to families.

Future

Basking Babies is set for exciting growth, aiming to expand from 30 to 60 franchisees in five years while protecting culture and quality. New classes like Tots Yoga and Pre-School Yoga, plus nursery partnerships, will unlock fresh income streams. UK growth remains the focus, supported by upgraded tech, FAC-led initiatives, and innovative course spin-offs. Our vision: every UK family experiencing Basking Babies and more women building flexible, successful businesses they love.

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