Founded in 2013 by Eirik Holth and Gabriel Shohet, Black Sheep Coffee set out to challenge convention and rid the world of boring, average-tasting coffee. We pioneered specialty-grade 100% Robusta coffee in a market dominated by Arabica, creating a distinctive proposition built around quality, originality and our “Leave the Herd Behind” attitude.
Today, our menu brings together specialty coffee, matcha, innovative seasonal drinks, Norwegian waffles and food-to-go. Our stores combine the personality of a neighbourhood coffee shop with the convenience of digital ordering, mobile loyalty and delivery. From high streets and shopping centres to transport hubs and drive-thrus, our formats allow partners to explore different locations and customer occasions.
Our franchise model gives ambitious partners the opportunity to build a multi-site business with support from specialist teams across property, store design, training, operations, technology, procurement and marketing. We work collaboratively with franchisees throughout their journey, combining central expertise with their local knowledge and entrepreneurial drive.
Support begins before opening, with site evaluation, store development, practical training and launch planning. Franchisees and their teams receive an introduction to our brand, products, systems and operating standards, supported by practical learning designed to build confidence before welcoming their first customers. Once trading, partners benefit from ongoing operational guidance, performance reviews and access to digital learning and reporting tools.
Our central marketing team delivers national product launches, social content, customer communications, PR, paid media and brand partnerships. These campaigns are supported by local marketing assets and dedicated new-store opening activity, helping franchisees introduce their businesses to the communities they serve. A regular programme of seasonal innovation gives customers fresh reasons to visit throughout the year.
Collaboration is central to our approach. Our Franchise Advisory Council gives partners a voice in the development of the network, while regular events create opportunities to share experience, discuss challenges and learn from one another. Feedback from franchisees helps inform improvements to the support and resources available across the business.
Community matters too. Our Free Coffee Board allows customers to purchase a drink for someone who may otherwise be unable to afford one, helping our stores create a welcoming environment for everyone. Each location has the opportunity to build meaningful local relationships while benefiting from the recognition and resources of an international brand.
We are seeking partners with the ambition, business capability and commitment to grow Black Sheep Coffee across available UK territories. For operators who share our passion for distinctive products, welcoming hospitality and challenging convention, this is an opportunity to help shape the next chapter of Black Sheep Coffee.