Built on care since 2004
Bluebird Care began as a family business in 2004 and has grown into the largest private home care provider across the UK and Ireland (LaingBuisson, 2024, by revenue). Today our network of more than 220 franchise businesses employs over 10,000 Care Professionals and supports more than 20,000 customers to live well in their own homes. We’re now looking for ambitious, people-focused business owners to bring Bluebird Care to new communities.
A market with real momentum
Demand for home care is growing fast. The number of adults aged 65+ needing care is projected to rise by 57% by 2038, and nearly two million people are expected to be living with dementia by 2030. Nine in ten people would rather receive care at home than move into residential care. Our model focuses mainly on private clients, giving you more control over how your business grows.
What your business will offer
Bluebird Care franchise partners provide everything from companionship calls and hourly visits to Live-in Care and complex, condition-led support, including dementia care, end-of-life care, children’s services, learning disability support and help for NHS discharge teams.
Who we’re looking for
You don’t need a background in care. This is a management franchise, so we look for leadership, commercial awareness and empathy: people who want to build a substantial business and make a genuine difference where they live.
The investment
- Start-up franchise package: £50,000 + VAT
- Total investment: typically £160,000 to £180,000, including start-up costs and working capital
- Funding: HSBC, Barclays, NatWest, RBS and Lloyds Banking Group may lend up to 70% of the total investment
Partners aim to reach turnover of £1 million within three years, and our more established businesses turn over up to £6 million a year.
Support from day one
- Award-winning, blended training and an intensive start-up programme
- A dedicated Onboarding Manager for your first 12 months
- A Business Development Manager and a Quality & Compliance Manager
- A central marketing team and marketing hub
- AI-powered tools and platforms designed to cut admin time
- The shared knowledge of a network that has been refining its model for over 20 years
Bluebird Care is a Full Member of the British Franchise Association.
Territories available now
Every territory is carefully assessed on population, household size and age demographics. We have new territories available across Scotland, the North of England, the Midlands, Wales and Northern Ireland, including Herefordshire, as well as established resale opportunities.
Scotland
- Dundee & Forfar – Dundee City, Angus (DD)
- Dunfermline & Kirkcaldy – Fife (KY)
- Falkirk & West Lothian – Falkirk, West Lothian (FK, EH)
- Glasgow North – Glasgow City, East Dunbartonshire (G)
- Inverness – Highland (IV)
- Moray – Moray (IV, AB)
- Perth & Cupar – Perth and Kinross, Fife (PH, KY)
- Stirling – Stirling (FK)
North of England
- Blackburn & Darwen – Lancashire (BB)
- Cockermouth, Whitehaven & Keswick – Cumbria (CA)
- Preston – Lancashire (PR)
- Redcar & Cleveland – North Yorkshire (TS)
- Selby – North Yorkshire (YO)
- Knowsley, Runcorn & Widnes – Merseyside, Cheshire (L, WA)
- Warrington – Cheshire (WA)
- Wigan – Greater Manchester (WN)
Midlands
- Derby – Derbyshire (DE)
- Herefordshire – Herefordshire (HR)
- Scunthorpe – North Lincolnshire (DN)
Wales
- Anglesey & Caernarfon – Isle of Anglesey, Gwynedd (LL)
- Barmouth & Aberystwyth – Gwynedd, Ceredigion (LL, SY)
- Neath & Port Talbot – Neath Port Talbot (SA)
- Swansea & The Gower – Swansea (SA)
- Wrexham – Wrexham (LL)
East of England
- Long Stratton & Swaffham – Norfolk (NR, PE)
Northern Ireland
- Armagh, Craigavon, Banbridge & Newry – County Armagh, County Down (BT)
- Limavady, Derry & Strabane – County Londonderry, County Tyrone (BT)
- Omagh, Cookstown, Dungannon & Enniskillen – County Tyrone, County Fermanagh (BT)
Take your next step
If you’re ready to build a rewarding business that helps people stay at home, enquire today to find out more about the Bluebird Care franchise opportunity.
Testimonials
I wanted to build something that would make a difference within the local community, whilst benefiting from the support and proven systems of an established national brand. Bluebird Care provided excellent initial training and ongoing support, giving us the confidence to establish the business on solid foundations. More importantly, that support has continued throughout our journey. Ten years on, I genuinely still love what we do.
Rick Parekh, Franchise Partner, Stafford, Burton & Swadlincote, and Cannock & Great Wyrley
Our onboarding experience with Bluebird Care was exceptional. The support from the onboarding manager was priceless as she guided us through our first year of trading, with weekly touch points and always being on hand whenever we had any questions. The training was comprehensive, and the wraparound support made our first year so much easier than going it alone.
Jon Huckfield & Luke Williams, Franchise Partners, Bluebird Care Oldham & Tameside
I had always wanted to run my own business, but with little knowledge of the care sector from a business viewpoint, I was reticent of going it alone. A franchise structure could provide me with the support and expertise I needed. Working with my daughter brings trust, familiarity and commitment, and customers feel more comfortable dealing with a family-owned business. Do not be afraid of changing career, it gave me a new lease of life.
David Howard, Franchise Partner, Bluebird Care Milton Keynes and Northampton & Daventry