Founded in 1998, Greensleeves has established itself as the lawn care franchise of choice for both franchisees and customers alike. The company has 11,000+ reviews on Trustpilot, with an overall rating of 4.8*. What’s more, 95% of reviews left by customers rate Greensleeves as excellent. And, to demonstrate how effective its lawn care services are – and how franchisees benefit from long-term repeat business – four out of the 10 original customers from 1998 are still using Greensleeves over 25 years later!
With 100 locations nationwide, Greensleeves franchisees and local operatives now treat over 100,000 lawns throughout the UK. This recurring income makes for a compelling franchise proposition, especially as the entry fee is just £9,995 + vat. Moreover, new starters can begin operating from a home-base with very low overheads, earning from day one then scaling up to a multi-van business with greater returns to boot.
So, if you enjoy the outdoors and love that feeling of satisfaction when you and your customers see the results of a job well done, then lawn care might just be for you. Let’s be honest, you may not have immediately thought you’d start a lawn care business this year, but you may just change your mind when you hear about the support, work-life balance and earning potential associated with running a Greensleeves franchise.
The journey begins with a two-week induction program: one week at Greensleeves’ dedicated training centre and the second on lawns in the franchisee’s territory. This training covers everything from sales, marketing, and administration to financial planning and health and safety.
Meanwhile, the franchisor’s marketing team launches local campaigns, often generating customer sign-ups during the second week. Greensleeves’ central marketing team also handles digital marketing platforms including website, social media, and paid advertising campaigns to generate leads for new customer acquisition.
As a Greensleeves franchisee, you’ll have a dedicated Business Development Manager (BDM) for local support, offering regular face-to-face guidance to grow your business. BDMs spend at least 80% of their time with franchisees, ensuring personalised assistance that sets Greensleeves apart.
The company also has a head office administration support team to handle enquiry calls and emails, and who will also provide administrative support. The same team will handle franchisees’ product orders and liaise with suppliers to arrange deliveries on their behalf.
One of the main benefits of joining a franchise – and especially one as large as Greensleeves, which is also part of Neighbourly, the world’s largest group of home services brands – is infrastructure. It’s at a scale beyond independent businesses, and means you operate your own local business but with the backing, systems, IT and operations of a corporate entity. A good example of this is Greensleeves bespoke CRM system, which enables franchisees to manage all aspects of their business. More than anything else, it minimises the amount of time needed to be spent on admin and allows them to concentrate on growing their business.
Greensleeves underwent a complete rebrand at the start of 2024, featuring significant investment in a brand-new website, customer portal, and comprehensive lawn care packages for customers. The new website introduced an innovative lawn and hard surface measuring tool, enabling customers to access instant quotes and sign up online within minutes.
MyLawnCare, Greensleeves’ dedicated customer portal, offers customers the ability to view images of their lawn post-visit, make payments, view reports and get recommendations for issues affecting their lawn’s health. Customers are also able to upgrade their lawn care package or purchase additional services via the portal.
Greensleeves has consistently grown year-on -year, with 2024 no exception. Through investment in people, software development, training and advertising – amongst many other things in the pipeline – the company will maintain that rapid increase in its franchisees revenues. If you’d like to be a part of the next chapter of growth, get in touch with Greensleeves today.