What Is Hartbeeps?
Founded in 2003 by Sarah Godwin OBE, Hartbeeps is a multi-sensory music and sensory play experience for babies, toddlers, pre-schoolers and their grown-ups. We combine original music, imaginative storytelling and theatrical play to turn early-years development into a magical musical adventure. We also offer franchise opportunities for people looking to build a rewarding, flexible business of their own.
Our Unique Approach
Sound and music sit at the heart of everything we do. Over two decades, we’ve developed our own distinctive methodology, blending the creative arts with early learning and development through music, movement, sensory exploration and imaginative play.
Every session encourages children and their grown-ups to explore, connect and discover in their own way. With more than 450 original songs and soundscapes, our programmes draw on research into music and the developing brain to create memorable early-years experiences.
Classes, Nurseries and Community Programmes
Hartbeeps franchisees deliver specialist programmes from pre-birth through to school readiness, alongside memorable birthday parties and special events.
Our nursery programme, Hartbeeps Adventures®, brings imaginative, music-led and multi-sensory experiences into nursery settings across the UK. Linked to the Early Years Foundation Stage (EYFS), it helps practitioners enrich early-years experiences through music, movement, storytelling and play.
Franchisees can also deliver programmes in Family Hubs and community settings, developing local relationships and multiple income streams within one business.
With 20 years of franchising experience, established community relationships alongside NHS teams and Family Hubs, and membership of the QFA and the Early Years Alliance, Hartbeeps combines creativity, community connection and an established brand.
Start Your Own Hartbeeps Franchise
Looking for a more flexible way of working, a rewarding new career or the opportunity to build your own business? A Hartbeeps franchise could be your next step.
Our franchisees come from all walks of life. Some discovered Hartbeeps as parents; others bring experience from teaching, midwifery, the creative industries and public or private sector careers.
What matters most is your warmth, people skills, positive attitude and drive to make things happen. You don’t need previous business experience; we’ll help you learn the rest. Many franchisees grow their businesses into teams delivering dozens of classes each week.
Training and Ongoing Support
Our comprehensive training programme helps you develop the skills and confidence to launch and grow your business. Support includes:
- Specialist baby training: Newborn soothing, reading baby cues and supporting new parents.
- Early years training: Learning and development rooted in the EYFS.
- Business and marketing: Practical guidance on social media, promotion and growth.
- Personal support: One-to-one mentoring, shadowing days and ongoing head office guidance.
Training takes place over an initial six months, helping you prepare for your new career while potentially transitioning from your current role.
Take the First Step
Ready to discover what a Hartbeeps franchise could offer you?
Request our franchise prospectus to learn about the opportunity, training and investment. Then book a friendly chat with our team to explore whether Hartbeeps is right for you.
The initial investment is £2,995 inc. VAT to train and qualify through the Hartbeeps Academy, with further investment required for programme props and equipment.
Testimonials
After 8 years with Hartbeeps, I am so incredibly proud of the trust our families place in us. Choosing a class with your new baby can feel like a big step, walking through that door for the first time feels huge, and I care so much about making that first experience a lovely one.
I love watching a parent settle in, start chatting to someone beside them and gradually feel comfortable enough to be completely themselves. Over the weeks, you get to know them, celebrate the little milestones together and see their baby become more curious and confident. When they leave class saying “shall we grab a coffee” my heart could burst! Those relationships are a huge part of why I will ALWAYS love this work.
We’ve built a reputation that brings families through our doors because someone they trust has said, “You’ll love it there.” And when they come back with another baby, it’s such a lovely reminder that what we do has stayed with them.
I’ve always valued the research, values and care behind Hartbeeps. The training helps you understand what you’re bringing to each session, and experience teaches you how to respond to the families in front of you. That combination gives you confidence while keeping you open to learning.
Running the business has stretched me, challenged me and taught me plenty. To have built something successful that still feels so personal is an achievement I’m really proud of. Even after all these years, it matters to me that every family walks through our doors and feels we’re pleased to see them. Because we are ❤️
Ali Waters, Hartbeeps Partner – Darlington & Teesside
Joining Hartbeeps has been one of the most rewarding decisions I’ve ever made, both personally and professionally. I love that every week I get to create magical, meaningful experiences for little ones and their grown-ups, while building a community that feels so much bigger than just a class. Hartbeeps has given me the opportunity to combine my love of musical theatre, creativity and working with children with the freedom of running my own business, and I’m so proud of what I’ve built – I never thought I would be capable of this! If you’re thinking about starting your own Hartbeeps journey, I’d say go for it, it’s hard work, but the joy, and little moments that come with it make it so incredibly worthwhile.
Laura Clark, Hartbeeps Partner – Middlesex
I am now 10 and a half years into my Hartbeeps journey and doing something that I genuinely enjoy and believe in has always been so important to me.
From the moment I came across Hartbeeps, I valued the research, passion and ethos behind the company and the way it enriches the lives of parents and their little ones.
My passion is supporting new parents and meeting them for the first time. I love how Hartbeeps can make them feel welcome, included, at ease and calm. It is so rewarding to watch their confidence grow over time and to see how much they come to value their Hartbeeps sessions each week.
My biggest achievement as a Hartbeeps partner has to be the reputation we have built. Where I live, it almost feels like you have a baby and then you do Hartbeeps! So much of our growth comes through word of mouth and we have families returning with their second and third babies. For me, there really is no bigger accolade than that.
If you’re thinking about joining Hartbeeps, I would simply say, “Do it!”
It is hard work, but it is also one of the most incredibly rewarding jobs. Invest in your training and make the most of everything it offers. It works hand in hand with the practical experience of delivering classes and gives you the knowledge, experience, credibility and confidence to know that you really are an expert in delivering the BEST baby and toddler class.
Jodi Heaysman, Hartbeeps Partner