Merry Maids is challenging expectations of what a domestic cleaning franchise can become.
Operating in the £4.4 billion UK domestic cleaning market, Merry Maids provides premium domestic cleaning services through locally owned franchise businesses.
Its management-led model separates owning the business from delivering the cleaning. Employed teams provide the service, while franchise owners build the recurring customer base, lead their team and drive commercial performance.
For those with the ambition to build and grow, that distinction matters. Growth is not tied to the number of hours the owner can personally work.
A model with room for serious growth
Weekly and fortnightly customers provide the foundations for predictable revenue. As the customer base grows, owners increase team capacity to meet demand, allowing them to focus on leadership, performance and growth.
The model illustrates the potential to build towards £1 million in annual recurring revenue by Year 5. That scale is already being demonstrated within Merry Maids, with one franchise reaching £1 million in annual turnover and the network generating more than £6.1 million annually.
For those who want to go further, growth does not have to stop at one territory. Multi-territory ownership is already established within the network, with one franchise owner operating across five locations.
Ambition, with the infrastructure behind you
Rather than creating the brand, customer journey, technology, marketing and operating processes from scratch, Merry Maids franchise owners build on more than three decades of UK franchising experience.
The investment includes a defined territory, two-week Training Academy, structured 12-week launch programme and £20,000 launch marketing investment. Connected technology supports customer management, online bookings, finances, reporting and team operations.
These foundations have a clear purpose: allowing owners to spend more of their time winning customers, developing teams, making informed commercial decisions and growing revenue.
Support focused on commercial growth
Support does not stop once the business launches.
Merry Maids continues to invest in marketing, technology and operational systems as franchise businesses develop. In 2026, one franchisee using its Marketing Solutions programme increased website visits by 209% and enquiries by 88%. Another achieved 16% turnover growth alongside increases in enquiries and e-commerce revenue.
More than 38% of franchisees have been part of the network for over 20 years, combining considerable experience with a model that continues to move forward.
Merry Maids is built for ambitious business owners who want more than self-employment. It provides the foundations to lead teams, make commercial decisions and build a substantial management-led business.
The service is domestic cleaning. The opportunity is what they build behind it.
What Merry Maids franchise owners say
“We have expanded further with Merry Maids because we trust the structure behind the brand. The systems are proven, demand is consistent and the support allows us to grow without compromising quality. Every territory teaches you something new, but the fundamentals remain the same: look after your team, follow the system and stay consistent. It’s about building on strong foundations and creating long-term value.”
Siva & Ayranna Kugathas, Merry Maids Aberdeen, Inverness, South Surrey, Kingston & Cobham – Licensees since 2025
“I started with one franchise and now own four areas, employing more than 40 members of staff. Running your own business means the extra effort you put in is reflected in the results you achieve, but with Merry Maids you also have the support of head office and a fantastic network of other business owners behind you. For me, it’s the best of both worlds.”
Tom Jackson, Merry Maids Dudley, Solihull, Wolverhampton & South Birmingham – Licensee since 2003
“I am proud that the business runs smoothly without relying on my constant presence. That has not happened by chance. It is the result of clear systems, strong processes and investing in the right team. As a parent to eight-year-old twins, having that structure in place gives me control. I can step back when needed because the foundations are solid.”
Becky Hewitt, Merry Maids Sutton Coldfield, Lichfield, Tamworth & Walsall – Licensee since 2011