Most people only think about their loft when they can’t get into it. We built a business around fixing that.
More Than Loft Ladders started with one van and a simple idea: fit loft ladders, boarding and storage properly, turn up when you say you will, and leave the job tidier than you found it. In 2012 we took that model to franchising, and we now have 16 franchisees across the UK.
Growth that holds up
Network revenue has grown by around 60% year on year, from £1.9m in 2022 to £3.9m in 2025. We aim to bring on four new franchisees every year, but only the right ones. We’d rather grow steadily with people who share our standards than fill a map quickly. Last year our network completed 4443 installations with an average customer rating of 5.
Our Norwich franchisee, Ben, shows what’s possible. £640k turnover with a 27% operating profit in year one! We now share his figures with prospective franchisees because they prove what the model can do when the system is followed.
Backing our franchisees
Franchisees succeed when head office does its job well, so that’s where we’ve invested.
This year we opened our Franchise Support and Training Centre. New franchisees learn the trade there before they fit a ladder in a customer’s home, and existing franchisees return for product training and refreshers. When we became an approved installer for Stira wooden loft ladders, the Stira team trained our network at the centre, giving franchisees a premium new product to sell straight away.
Our Head of Content produces professional photo and video for every franchisee, and our support team handles day-to-day help so franchisees can stay on the tools. We’re also building our own franchisee management system to track performance, compliance and reviews in one place.
Always improving
From November we’re piloting Rapid Fit, a premium service guaranteeing installation within seven days. We’re sourcing boards and loft legs direct from manufacturers to protect franchisee margins, and every job now gets a branded sticker inside the loft hatch, so customers know exactly who to call next time.
What’s next
In 2027 we’re making two key head office hires: Marketing Manager and Franchise Manager. They’ll take more marketing and admin off our franchisees’ plates, giving them more time to do what they do best.
Why it works
Our franchisees are never left to figure it out alone. They’re trained, marketed, supplied and challenged to get better by a team that wants them to win. The growth figures matter, but what we’re proudest of is that our franchisees are building proper businesses with real futures.