Radfield Home Care enables entrepreneurs to build a profitable, purpose-driven business in one of the UK’s fastest-growing sectors. With the nation’s older population set to double by 2041 and government policy prioritising home-first care, demand for high-quality care at home has never been greater.
Radfield is a UK family-owned business, with more than 40 years of care heritage. Founded as a residential care home in the 1980s, the business is now led by CEO Alex Green and Managing Director Dr Hannah MacKechnie, and every decision is made by people who have run care services themselves.
Proven quality
Every Radfield office assessed by the CQC is rated Good or Outstanding, with 37% of offices now rated overall Outstanding, a rating achieved by fewer than 3% of providers nationally. Quality care is important to Radfield Home Care business owners. In 2026, Radfield was named Gold Winner, Most Outstanding National Home Care Group, at the Home Care Awards, the second time in its history.
Franchise partners who rate us highly
Radfield is the only UK care franchise to win the WorkBuzz Five-Star Franchisee Satisfaction Award four years in a row (2023 to 2026), and has featured in the Elite Franchise Top 100 every year since 2018.
Support that sets us apart
With one national office support team member for every two franchise partners, Radfield’s support ratio is among the strongest in the sector. Partners begin with the Radfield Runwayâ„¢, our six-day induction programme recognised with the Princess Royal Training Award in 2022 and 2025. Radfield Oracle, our AI assistant trained on Radfield’s own manuals and policies, gives partners and their teams answers 24/7.
The ASCENT Pathway
Our six-stage ASCENT Pathway, from Start Up through Venture, Foundation, Elevation and Mastery to Legacy, sets clear objectives for quality, marketing reach and business performance at every stage of growth.
A strong, private-pay model
Partners serve affluent private-pay clients through visiting care, premium live-in care and Connected Care technology such as GPS pendant alarms and daily check-in services. Offices typically reach break-even within 9 to 12 months, and the network generated £24.7m in revenue in 2025.
Caring for our care professionals
Our Caring for our Carersâ„¢ pledge, established in 2013, built on fair pay, paid travel time, training and progression, keeps staff turnover well below the sector average of 28.3%.
Rooted in community
Partners host Care Information Days across the UK, welcoming more than 1,000 people in 2025, while our annual Dementia Information Day in Shrewsbury drew over 500 people and 80 organisations in 2026.
Is Radfield right for you?
Radfield awards franchises rather than sells them. Prior care experience is not required; around half of our franchise partners come from teaching, business, hospitality and other sectors. What matters is strong leadership, a commitment to quality and a genuine desire to make a difference in your community.
Testimonials:
“Radfield’s experience, structure and support have helped me build a growing business without losing sight of why I came back into care. Growth has to go hand in hand with building the right team and delivering care we’re proud of, and being in a network where you can learn from other owners has made a real difference.” – KAREN KNAPP – Epsom & Leatherhead, Former Network Rail Head of Finance → Home Care Business Owner
“I already knew Radfield’s systems, so I could hit the ground running. I now run two Outstanding-rated CQC businesses employing around 50 people, with quality of care at the centre.” – SONA BHARKHDA – Leicester East and Stamford, Peterborough & Rutland, Former pharmaceutical research → multi-unit Franchise Partner
“You’re in business for yourself, and it’s you that’s going to make the business work. But you’re not alone. You’ve got all the tools and infrastructure you need.” – ROB DANCY – Radfield Home Care Tarporley & Mid Cheshire, Former Franchise Consultant → Franchise Partner